Apple Store SoHo Reopens Saturday July 14th After Extensive Expansion - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Store SoHo Reopens Saturday July 14th After Extensive Expansion

by

Soho hero 2x
Apple closed the Apple Store SoHo, New York City's first Apple Retail Store, late last year for a renovation and expansion into the space formerly occupied by a United States Post Office.

SoHo has grown significantly, gaining sales space for twice as many products, a new theater with extra seating for special events and workshops, NYC's first business-focused Briefing Room, and a much larger Genius Bar.

The store, located at 103 Prince Street, will reopen Saturday, July 14th at 9AM. The first 3,000 visitors will receive commemorative t-shirts.

Top Rated Comments

179 months ago


I only read articles I am interested in. I couldn't give a hoot about an Apple shop in New York. The idea of an Apple shop in Soho in London was interesting.

I wouldn't have looked at the article if the title wasn't misleading.

Protip : There is more to the world than America.

The fact that the title didn't mention New York doesn't make it misleading, because New York does in fact contain the store to which the article refers. And while you might prefer that the title provide additional information, it does contain a fairly obvious clue -- the "H" in "SoHo" is capitalized. That capitalization is obligatory when referring to the New York neighborhood and discouraged when referring to the London neighborhood. In addition, this site previously has reported on the Temporary closing of the SoHo Apple Store, so a reference to the "reopening" provides an additional clue to regular MacRumors readers.

Your statement that "[t]here is more to the world than America" is rather misplaced since it is you who was arguing that an Apple Store in Soho (London) would have been "interesting," thereby implying that an Apple Store in SoHo (New York) was not. Perhaps you would do well to remember that there is more to the world than the U.K.
Score: 5 Votes (Like | Disagree)
spyguy10709 Avatar
179 months ago
Can this news article be changed to specify that it is Soho, New York, USA.

I assumed it was Soho, London


Apple closed the Apple Store SoHo (http://www.apple.com/retail/soho/), New York City's first Apple Retail Store, late last year (https://www.macrumors.com/2011/11/01/temporary-soho-retail-store-showcases-rustic-look/) for a renovation and expansion into the space formerly occupied by a United States Post Office.

SoHo has grown significantly, gaining sales space for twice as many products, a new theater with extra seating for special events and workshops, NYC's first business-focused Briefing Room (http://www.macstories.net/news/inside-an-apple-stores-briefing-room/), and a much larger Genius Bar.

The store, located at 103 Prince Street, will reopen Saturday, July 14th at 9AM. The first 3,000 visitors will receive commemorative t-shirts.

Article Link: Apple Store SoHo Reopens Saturday July 14th After Extensive Expansion (https://www.macrumors.com/2012/07/12/apple-store-soho-reopens-saturday-july-14thyeah-after-extensive-expansion/)


hmmm......
Score: 5 Votes (Like | Disagree)
179 months ago
Hmmm nothing. It isn't in the title of the article or the thread.

so are you too illiterate to read the article?
Score: 2 Votes (Like | Disagree)
179 months ago
Can this news article be changed to specify that it is Soho, New York, USA.

I assumed it was Soho, London
Score: 2 Votes (Like | Disagree)
179 months ago
SoHo YO!

Can this news article be changed to specify that it is Soho, New York, USA.

I assumed it was Soho, London

oh yeah-- totally! I remember when the Grand Central store opened and I completely thought they were talking about Grand Central in Munich Germany!!!

:apple::apple::apple::apple::apple:
alait.
:D
AppleYapple baby!
Score: 1 Votes (Like | Disagree)
179 months ago
Hmmm nothing. It isn't in the title of the article or the thread.
OK. So you missed the 2 New York references. Please tell me where a "United States Post Office" exists in London.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...
Apple Logo Sketch Feature

Apple Has Now Unveiled Eight New Products This Month

Tuesday March 17, 2026 9:25 am PDT by
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week. iPhone 17e features the same overall design as the iPhone...
Related Apple News: Reviews | News | South Africa | Culture | Mac