The purpose of Cook's trip to Beijing has not been confirmed, but the report suggests that he is meeting with top officials at Apple's iPhone carrier partners including China Unicom and China Telecom. The iPhone launched for the first time on China Telecom earlier this month, breaking China Unicom's exclusivity on official availability of the device.
Cook was also seen at China Mobile's headquarters last June before officially taking the reins as CEO of Apple. But China Mobile, the world's largest mobile phone carrier, has yet to begin offering the iPhone.
Update: Marketwatch reports on comments from an Apple spokeswoman sharing that Cook had "great meetings" with unnamed officials regarding Apple's plans for increased investment in China.
Cook "had great meetings with Chinese officials today. China is very important to us and we look forward to even greater investment and growth here," said Apple spokeswoman Carolyn Wu. She declined to give further details on the meetings.
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2.
iPhone 17e features the same overall design as...
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you do realize every insult you rail at cook is an insult to the vision of steve jobs who saw it fit to endorse tim to lead apple. Everyone at apple is in great hands with tim. Steve Jobs the genius thought so.