The purpose of Cook's trip to Beijing has not been confirmed, but the report suggests that he is meeting with top officials at Apple's iPhone carrier partners including China Unicom and China Telecom. The iPhone launched for the first time on China Telecom earlier this month, breaking China Unicom's exclusivity on official availability of the device.
Cook was also seen at China Mobile's headquarters last June before officially taking the reins as CEO of Apple. But China Mobile, the world's largest mobile phone carrier, has yet to begin offering the iPhone.
Update: Marketwatch reports on comments from an Apple spokeswoman sharing that Cook had "great meetings" with unnamed officials regarding Apple's plans for increased investment in China.
Cook "had great meetings with Chinese officials today. China is very important to us and we look forward to even greater investment and growth here," said Apple spokeswoman Carolyn Wu. She declined to give further details on the meetings.
Saturday April 11, 2026 8:17 am PDT by Joe Rossignol
As we previously reported, astronauts aboard NASA's Orion spacecraft used the iPhone 17 Pro Max to take selfies of themselves with the Earth in the background during the Artemis II mission around the far side of the Moon last week.
Now that the crew members have safely returned to Earth, Apple's CEO Tim Cook and marketing chief Greg Joswiak have both turned to social media to congratulate...
On this week's special episode of The MacRumors Show, we discuss Apple's bombshell announcement that Tim Cook will step down as CEO on September 1, 2026, with hardware engineering chief John Ternus set to succeed him.
Subscribe to The MacRumors Show YouTube channel for more videos
Cook will transition to executive chairman, where he will "assist with certain aspects of the company, including...
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today.
Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...
you do realize every insult you rail at cook is an insult to the vision of steve jobs who saw it fit to endorse tim to lead apple. Everyone at apple is in great hands with tim. Steve Jobs the genius thought so.
