KTVZ.com has received confirmation from Apple that the company plans to build a new data center on a 160-acre lot in Prineville, Oregon. The land was reportedly purchased for $5.6 million from Crook County. A February 15th filing first identified Apple, Inc. as the purchaser of the land, which Apple later confirmed:
Apple spokeswoman Kristin Huguet confirmed Tuesday that “we purchased the land and it’s for a data center,” but could not speak to details beyond that, other than to say it will be a "green" facility.
Facebook's data center in Prineville, Oregon
Word of the possibility of a new Apple data center in Oregon was first reported in December when it was revealed that Apple was in discussions over the location. The new data center would be near a recently opened Facebook data center in the same area.
Apple has been working hard to expand its data center capacity to handle iCloud and other services, having invested $1 billion in the North Carolina center and revealing a master plan that could see the size of that facility double in the future. Apple also maintains a smaller data center in Newark, California and has been building out minor additional capacity in Santa Clara, California near its corporate headquarters in Cupertino.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
The data center in NC employs less than 100 people. Data centers aren't the huge employers people think they are.
Construction workers to build it.
Landscapers to maintain the grounds.
Service/Maintenance jobs.
Utilities income.
Taxes paid to the State/County/City.
Other companies may be attracted to the area (Facebook recommended it to Apple).
On and on...
You can't measure the economic impact on the number of jobs alone.
