New Samsung Ad Targets iPhone's Lack of Built-in Turn-by-Turn Directions - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

New Samsung Ad Targets iPhone's Lack of Built-in Turn-by-Turn Directions

by

samsung logoSamsung is continuing its string of Galaxy S II television ads directly targeting the iPhone with a new commercial highlighting the iPhone's lack of built-in turn-by-turn directions. The ad contrasts that with the Galaxy S II (and other Android devices), where the functionality comes standard through Google's mapping services.

The new commercial uses the familiar scenario of devoted Apple fans waiting in line for the launch of a new iPhone that looks just like the previous model, only to encounter a passerby carrying a Galaxy S II.


In the commercial, Samsung coins a new usage for the company's name, turning it into a verb to describe how the company has surpassed Apple's iPhone in features and functionality. In the words of one of the Apple fans depicted in the commercial upon learning about the Galaxy S II's turn-by-turn directions, "We just got Samsunged."

Top Rated Comments

185 months ago
I need to take a massive Samsung.
Score: 35 Votes (Like | Disagree)
bad03xtreme Avatar
185 months ago
I wish the iPhone had better navigation services.
Score: 24 Votes (Like | Disagree)
AlexJaye Avatar
185 months ago
This is one area of the iPhone Apple could improve dramatically for users.
Score: 24 Votes (Like | Disagree)
tigres Avatar
185 months ago
I need to take a massive Samsung.

Who gives a Samsung :D
Score: 21 Votes (Like | Disagree)
Phil A. Avatar
185 months ago
Can't argue with that - android is definitely ahead on this one. Even though I have copilot for my iPhone, it lacks the OS level integration that you get from android's built in turn by turn navigation and it's something I'd like to see addressed in future iOS releases.
Of course, this isn't really a Samsung feature, but an android one...
Score: 12 Votes (Like | Disagree)
185 months ago
nice features, but notice no one ever jumps out of the line-up?
Score: 11 Votes (Like | Disagree)

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...
Related Apple News: Apple Tv | Mac | Openai | Ios 27 | Rumors