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New Samsung Ad Targets iPhone's Lack of Built-in Turn-by-Turn Directions

Friday January 20, 2012 11:41 AM PST by Eric Slivka

Samsung is continuing its string of Galaxy S II television ads directly targeting the iPhone with a new commercial highlighting the iPhone's lack of built-in turn-by-turn directions. The ad contrasts that with the Galaxy S II (and other Android devices), where the functionality comes standard through Google's mapping services.

The new commercial uses the familiar scenario of devoted Apple fans waiting in line for the launch of a new iPhone that looks just like the previous model, only to encounter a passerby carrying a Galaxy S II.

In the commercial, Samsung coins a new usage for the company's name, turning it into a verb to describe how the company has surpassed Apple's iPhone in features and functionality. In the words of one of the Apple fans depicted in the commercial upon learning about the Galaxy S II's turn-by-turn directions, "We just got Samsunged."

Top Rated Comments

adamdodson

183 months ago

I need to take a massive Samsung.

Score: 35 Votes (Like | Disagree)

bad03xtreme

183 months ago

I wish the iPhone had better navigation services.

Score: 24 Votes (Like | Disagree)

AlexJaye

183 months ago

This is one area of the iPhone Apple could improve dramatically for users.

Score: 24 Votes (Like | Disagree)

tigres

183 months ago

I need to take a massive Samsung.

Who gives a Samsung :D

Score: 21 Votes (Like | Disagree)

Phil A.

183 months ago

Can't argue with that - android is definitely ahead on this one. Even though I have copilot for my iPhone, it lacks the OS level integration that you get from android's built in turn by turn navigation and it's something I'd like to see addressed in future iOS releases.
Of course, this isn't really a Samsung feature, but an android one...

Score: 12 Votes (Like | Disagree)

paul4339

183 months ago

nice features, but notice no one ever jumps out of the line-up?

Score: 11 Votes (Like | Disagree)

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