As we noted last September, Fortune's Adam Lashinsky has written a new book entitled Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works, an unauthorized look at the inner workings of Apple. The book is due for release on January 25.
Fortune offers one tidbit from the book today, profiling Senior Vice President for iOS Software Scott Forstall as Apple's current "CEO-in-waiting". The book paints a similar picture to one offered by offered by BusinessWeek last October, portraying Forstall as an aggressively ambitious "mini-Steve".
He's young (43). Comfortable on stage (played Sweeney Todd in high school). Has serious nerd credentials (Stanford, NeXT). Shares Steve Jobs' obsession with detail (keeps a jeweler's loupe in his office to check every pixel on every icon). And the division he heads -- mobile software -- drives nearly 70% of Apple's (AAPL) income.
"He's a sharp, down-to-earth, and talented engineer, and a more-than-decent presenter," one entrepreneur told Adam Lashinsky. "He's the total package."
But Lashinsky also notes that Forstall's open ambition has ruffled a few feathers at Apple, reportedly stemming in part from efforts to consolidate his influence while Steve Jobs was on medical leave. Previous reports have suggested that Forstall's personality was at least partially responsible for "Godfather of the iPod" Tony Fadell leaving the company in 2010.
Tim Cook was awarded 1,000,000 restricted stock units in an effort to keep him in the role of Apple CEO until at least 2021. Roughly eight years Cook's junior, Forstall would be in a good position to succeed Cook at some point in the future should Apple be able to keep him within the senior executive team.
Inside Apple will be available from numerous retailers, including from Amazon as a hardcover book, Kindle e-book, and CD audiobook, and from Apple's iBookstore [iTunes Store].
