O2 Swapping Out UK Retail Store iPhone Displays Through Mid-September - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

O2 Swapping Out UK Retail Store iPhone Displays Through Mid-September

by

o2 logoSeveral MacRumors readers have informed us that wireless carrier O2 has sent out notices to its retail stores announcing that it will be beginning a three-week process to change out the iPhone displays in its UK stores ahead of the launch of the iPhone 5.

While we don't believe that O2 has specific information on a release date for the iPhone 5, which has been rumored to not be appearing until October, it is interesting to note that their preparations should be complete by September 12th. From the notice to O2's retail stores:

The following is to advise that we are removing the old iPhone unitary between the 22nd August and the 12th September. This is a 3 week programme which will see all iPhone unitary swapped out for new iPhone unitary, and will of course prepare us for the launch of the new smart phone. At the same time we are installing an International Favourites bay to stores that can accommodate the unit, as well as replacing the existing magazine stand with a new freestanding stand.

O2 offers several different styles of displays for the iPhone based on store type, and retailers have been notified of the types of new displays they will be receiving in order to plan appropriately.

Top Rated Comments

192 months ago
Woohoo! We get one day closer everyday!
Score: 4 Votes (Like | Disagree)
192 months ago
You cannot get a day closer to a date you do not know. I understand your logic, but you are completely wrong.

Not to flame or anything but... as the days go by towards a date in the future (even though the exact date is not known) then are we not getting closer to this presumed date in the future?
Score: 3 Votes (Like | Disagree)
ShivneelSingh Avatar
192 months ago
Yesterday when I was whinging about my iP4's screen (getting it replaced today) and I asked them about the upcoming 5, 4 different employees flat denied any information regarding the pending release and said it would be highly unlikely to be announced without any pre training/information.

I don't know whether this is just a blag or not, but I've had the contract 6 weeks so there's no reason to lie to me.

I guess time will tell.:confused:

I went to the Apple Store an HOUR before the iPad 2 was officially announced and I "numbingly" asked if there was a new iPad coming out, and 3 different employees said they have not idea. Remember they said this an HOUR before it was officially announced...
Score: 2 Votes (Like | Disagree)
192 months ago
Not until we get a release date from Apple we don't.

Oh, we do get a day closer. We just don't know how close :)
Score: 2 Votes (Like | Disagree)
192 months ago
Doesn't make much sense for them to put up iPhone 5 displays if it's going to be announced a day later. Maybe they mean the launch day will be September 13th, and possibly the iPhone 5 will be unveiled the first week of September.
Score: 2 Votes (Like | Disagree)
DerfBWH Avatar
192 months ago
Telefonica's reportedly recalling their iPhone stock until September 12th:
http://www.engadget.com/2011/08/15/telefonica-iphone-stock-being-recalled-in-time-for-september-12t/

So this is two rumors pointing to a September 12th launch. Looks like we have our date.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 27 on iPhone 17 1

iOS 27 Will Add These New Features to Your iPhone

Saturday May 2, 2026 8:43 am PDT by
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones. The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...
Apple Announces 2026 Pride Band Watch Face and iPhone Wallpaper Article 2

iOS 26.5 Coming Soon With These New Features

Monday May 4, 2026 8:40 am PDT by
iOS 26.5 is expected to be released next week, following more than a month of beta testing. The update is relatively minor, but there are a couple of new features and changes across the operating system that we have recapped below. iOS 26.5 lays the groundwork for end-to-end encryption for RCS in the Messages app and ads in the Apple Maps app, and it will include a new Pride wallpaper and a...
Related Apple News: Politics | Sport | Technology | Travel | Health