A number of MacRumors readers are reporting that Apple has just pushed out a new iOS software update for the second-generation Apple TV bringing support for several new features including streaming access to purchased TV shows and support for video service Vimeo. Daring Fireball's John Gruber explains the TV show feature:
You can buy — not just rent but buy — new episodes directly from your Apple TV, and access and stream any TV show episodes you’ve previously purchased using your iTunes account. (I’m not quite sure if it has all episodes — but it’s showing me all the TV shows I can remember buying from iTunes.)
According to one report, however, the feature may be U.S.-only for the time being.
In addition to the purchased TV show support, the update also brings support for Vimeo video content and reportedly adds YouTube playlist support.
With the update, Apple TVs now report a software version of 4.3 (2557), while Apple's servers refer to the update as Build 8F455 of iOS 4.3.
Update: Apple has also added TV shows to the "Purchased" sections of iTunes on both iOS and Mac/PC applications. The addition allows users to freely re-download previously-purchased TV show content in the same way that Apple enabled the feature for music alongside its iCloud announcements in early June.
Update 2: Apple has now updated its Apple TV support document with information on the two main changes included in the 4.3 update.
- TV show purchases: Purchase TV shows on Apple TV. Shows purchased on Apple TV can be re-downloaded on other iOS devices. Shows purchased on other iOS devices or with iTunes automatically show up as available to play on Apple TV. - Vimeo: Browse and watch millions of user-uploaded videos found on the Vimeo service, for free.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
I'm sick of storing all my purchased content on my computer. It's hogging up all my space (I know i should just get an external harddrive). If this is the true this is awesome. Allowing the apple ecosystem to manage my content. I'm digging this.
Being an early adopter who dropped 300 bucks on a 1st-gen Apple TV, it feels like a slight betrayal to see these updates (Netflix, Vimeo, etc.) available only to the users who paid $100 for a 2nd-gen ATV... I always told people that one of the (many) reasons iPods prevailed over other MP3 players was that Apple kep supporting/updating them long after you purchased it, but now I'm feeling the opposite with my Apple TV :confused:
This isn't an iPod, where the software was hardly ever updated and when it was the OS on an old iPod classic was pretty bare bones.
To complain though that your 4+ year old original Apple TV is not getting the same software upgrades as the most recent release of the device is about as silly as someone with a 4+ year old original iPhone complaining about not getting iOS 5.
NHL / NFL support would be a great addition. While they are at it, add a NASCAR channel as well.
:apple:TV needs to add more support for video sites. A Showtime or HBO channel would be a major game changer and huge surprise. It'll probably never happen though:(
