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Home Screen of Apple's New Interactive Retail iPads

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So, the new interactive iPads found in Apple's retail stores are more-or-less regular iPads and do have a regular home screen. One reader stumbled upon one sitting on the home screen and took these photos:

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I noticed one of the iPad displays was on the homesceen. Which I read, would be impossible since the home button doesn't work. So I further investigated.
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The interesting bit was the app that was on the dock which says Enroll iPad. It isn't actually an app but instead a Safari bookmark. Clicking on the app takes you to Safari shown in the last image. I tried to go back to the homescreen but I couldn't seen the Home Button does not do anything.

We've heard the iPad gets its data via network connection so any price or spec updates get pushed directly to the iPad, no other syncing required.

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