Verizon to Offer iPhone With $30 Unlimited Data Plan [Updated]
The Wall Street Journal reports that Verizon will in fact be offering an unlimited data plan for the iPhone when the device goes on sale next month, pricing the offering at $30 per month on top of customers' calling plans.
It's official: Verizon is going to offer iPhone buyers a $30 unlimited data plan. The carrier's heir apparent and chief operating officer, Lowell McAdam, told us the news ahead of the companys meeting with investors.
"I'm not going to shoot myself in the foot," he said. Not offering an unlimited plan would put up a barrier for customers who might otherwise switch from AT&T, he said.
The data plan offering may not be unique to the iPhone, however, as Engadget reports that the company is doing away with its low-end 150 MB data plan priced at $15 per month for 3G smartphone users, leaving the $29.99 unlimited plan as the only option. Verizon had just introduced the low-end plan in late October.
AT&T had offered a $30 unlimited data plan for iPhone customers, but
switched to tiered pricing with the iPhone 4 announcement in June 2010, moving to a 200 MB plan priced at $15 per month and a 2 GB plan at $25 per month with no unlimited option available. Existing customers on the unlimited plan at the time of transition were grandfathered in and can continue on that plan, but new customers, as well as existing customers who have already switched to limited plans, can no longer sign up for unlimited data plans on AT&T.
Update: The Wall Street Journal has updated its article to note that McAdam later revealed that the $30 unlimited data plan would be a temporary offering, with the carrier set to shift back to tiered pricing "in the not too distant future".
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
