Bloomberg reports that Apple is in advanced talks with News Corp. to let iTunes users rent TV shows for 99 cents each. Other media companies are said to also be considering the possibility.
Viewers would be able to rent programs from News Corp.'s Fox for 48 hours, said the people, who declined to be identified because discussions arent public. CBS Corp. and Walt Disney Co., where Apple Chief Executive Officer Steve Jobs is a board member and the largest shareholder, also are in talks about joining the effort, the people say.
Apple is said to be counting on video content to increase the appeal of their iOS devices such as the iPad, iPhone and iPod Touch. Bloomberg also reiterates rumors that Apple is planning on launching a high-resolution iPod Touch and $99 Apple TV in the near future.
Talk of 99 cent TV show rentals has circulated before and is believed to be an alternative plan to an online subscription TV service that could not be solidified for fear of alienating cable providers.
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2.
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