iAd Placeholders Begin to Go Live in Apps [Updated]
iLounge notes that the first applications supporting Apple's forthcoming
iAd mobile advertising platform are beginning to go live in the App Store, despite the fact that the service doesn't officially launch until July 1st. Consequently, the apps simply display either an empty banner or test messages indicating proper integration with the service.
Avantar, developer of mobile search applications such as OneTap Movies, Showtimes, Munch and Yellow Pages, has updated several of its applications integrating the new mobile advertising platform. Apple's iAd does not go live until July 1st, and at this time these apps appear to be showing either a test ad or an empty banner.
The report notes that the "What's new" section for the updated application initially included mention of iAd integration, but the references have since been removed.
Update: Apple's iTunes Connect interface for developers also includes an iAd section, and has a news item posted today regarding the upcoming launch. From now through the end of June, Apple will be tracking ad requests for iAd-enabled applications, but the ads will obviously not begin being served until July 1st.
Popular Stories
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones.
The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
iOS 26.5 is expected to be released next week, following more than a month of beta testing. The update is relatively minor, but there are a couple of new features and changes across the operating system that we have recapped below.
iOS 26.5 lays the groundwork for end-to-end encryption for RCS in the Messages app and ads in the Apple Maps app, and it will include a new Pride wallpaper and a...
