Final 'Get a Mac' Spot to Kick Off WWDC?
9 to 5 Mac reports that has received information that Apple last week filmed one final "Get a Mac" spot featuring John Hodgman as his usual "PC" character but without Justin Long's "Mac" character. According to sources, the spot pokes fun at the situation involving the iPhone prototype that made its way to Gizmodo earlier this year.
The commercial was filmed at a bar in Greenpoint, Brooklyn last week and get this: PC pretends to be a bartender and gets a guy drunk in order to get his hands on his new Apple prototype!!
Unfortunately, Justin Long isn't the guy he's getting drunk, he's not in this one.
The report suggests that the spot may be used to open Steve Jobs' keynote address later today, pointing to a similar theme used to open WWDC 2007 with "PC" attempting to pass himself off as Jobs.
Rumors of the demise of Apple's long-running "Get a Mac" campaign surfaced in early April in an interview with Justin Long, and were confirmed late last month when the company removed the videos and all other mention of the campaign from its site.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
