Apple Filming New iPhone Ads Featuring Video Chat
Engadget reports that Apple has already started filming new ads featuring the next generation iPhone. The new ads are reportedly being directed by Sam Mendes.
According to the site's source, the new iPhone is referred to internally as Mammoth / N90. At least one scene from the ad is said to be featuring a video chat conversation between a mother and daughter using the iPhone's new front-facing camera. Engadget also cites a few recent tweets from actors who have revealed they have been auditioning for the new Apple ads.
Video conferencing has been a long discussed possibility for Apple's iPhone, though it has not yet been a very popular feature across many other phones. We've put together this poll to ask how appealing a feature it really is for the next iPhone:
Popular Stories
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones.
The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
iOS 26.5 is expected to be released next week, following more than a month of beta testing. The update is relatively minor, but there are a couple of new features and changes across the operating system that we have recapped below.
iOS 26.5 lays the groundwork for end-to-end encryption for RCS in the Messages app and ads in the Apple Maps app, and it will include a new Pride wallpaper and a...
