In its August 2009 Mobile Metrics Report released today, advertising firm AdMob highlights the fact that Apple's iPhone OS commanded a 40% share of ad requests on the company's network during the month, up from 33% six months earlier. The increase, when paired with a corresponding decrease in market share for Symbian OS, has moved the iPhone OS into the #1 spot for worldwide ad request market share.
The study also examined the top smartphone models for ad traffic, where the iPhone ranked first, followed by the HTC Dream. The Palm Pre ranked fourth among smartphones, and worldwide mobile phone leader Nokia held down 12 of the top 20 positions.
When all types of "handsets" are included, Apple's iPod touch grabs the second spot behind its iPhone sibling. While not a mobile phone, the iPod touch is included in the survey because it runs the iPhone OS and accesses the same content being served to smartphones and other handsets.
AdMob is the world's largest mobile advertising marketplace, serving ads for more than 9,000 mobile Web sites and 3,000 applications worldwide.
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones.
The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
Apple refreshed the 14-inch and 16-inch MacBook Pro with M5 Pro and M5 Max models in March 2026, but depending on your needs and interests, you might want to skip this generation because there's something better in the works.
The M5 Pro and M5 Max MacBook Pro models have faster chips, but the same design that Apple has used since 2021. An updated design with new display technology and faster ...
