Forbes reports on Apple's "secret weapon" that has helped keep its earnings well above expectations: falling NAND-flash memory prices. And according to Forbes, there are no signs that this trend will abate anytime soon.
Tech tracker iSuppli released a report last week predicting that the dollar value of flash memory sales will decline this year and next, even as unit sales pick up.
A combination of falling demand and over supply are contributing to the plummeting prices. The benefit to Apple will be higher margins for their current products as well as the ability to incorporate higher capacity storage into future products.
The dropping prices may also allow Apple and other companies to put more flash-based hard drives into their notebooks. Apple recently introduced a 128GB Solid State Drive (SSD) option for their MacBook Pro. Apple's iPod and iPhone products could also see higher capacities over time.
Wednesday March 18, 2026 7:39 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
Wednesday March 18, 2026 11:56 am PDT by Juli Clover
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update.
Apple Music
- Playlist Playground (beta) generates a playlist from your...
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week.
iPhone 17e features the same overall design as the iPhone...
