Fortune interviews Apple's Vice President of Hardware Product Marketing, Greg Joswiak, about the iPod and the iPhone.
The article covers Apple's marketing and research focus over the years, and does reiterate that Apple will likely be using a digital-signature approach to the upcoming iPhone software developer kit.
One of the things Steve talked about in his open letter is something Nokia's doing, which is requiring a digital signature. That way if there's something wrong with an application, you have a way to track it back to where it came from.
Joswiak also claims that one of the main advantages Apple has over their competitors is looking ahead to the future:
Our competitors tend to put the cross hairs on where we are now, and by the time they come up with a product that tries to match where we are now, were beyond them. Were one or two generations beyond, moving faster than they are.
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones.
The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
iOS 26.5 is expected to be released next week, following more than a month of beta testing. The update is relatively minor, but there are a couple of new features and changes across the operating system that we have recapped below.
iOS 26.5 lays the groundwork for end-to-end encryption for RCS in the Messages app and ads in the Apple Maps app, and it will include a new Pride wallpaper and a...
