MacDailyNews reports that Apple has started a print campaign that complements the recent Get a Mac television ads.
A detachable insert in the September 8th issue of Entertainment Weekly contains a 14 page booklet showing "Why you'll love a Mac":
Macs are designed from the ground up to work better than any other computer. And they come with everything you need to have more fun, right out of thebox. Including iLife '06, Apple's award-winning suite of software that lets you easily crete photo books; websites, blogs; home movies and more. A built-in iSight camera for video chats with your friends and family. Mac OS X, the world's most advanced operating system that doesnt' suffer from all the viruses that plague PCs. And Intel's latest chip, so everything runs faster than ever. Say hello to a better computer. Say hello to Mac.
The booklet goes on to show pictures and descriptions of iPhoto, iWeb, iTunes, iMovie, GarageBand, iChat, Dashboard, Microsoft Office, iMac, MacBook, MacBook Pro and the Mac mini. Photos of the booklet can be seen here (Flickr).
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones.
The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
iOS 26.5 is expected to be released next week, following more than a month of beta testing. The update is relatively minor, but there are a couple of new features and changes across the operating system that we have recapped below.
iOS 26.5 lays the groundwork for end-to-end encryption for RCS in the Messages app and ads in the Apple Maps app, and it will include a new Pride wallpaper and a...
