A market research company is (again) predicting that Apple will be entering the cellphone market soon. Visiongain argues that Apple sees the mobile phone market as a threat to its current iPod lead and is taking steps to address this by launching their own cell phone service and phone.
Rumors and speculation of an Apple-branded cell phone have been ongoing for years. Visiongain, however, is matching up Apple with Helio (interview) - an upcoming youth-oriented cell phone operator that operates as a mobile virtual network operator (MVNO). MVNOs are virtual cell phone providers which lease the wireless intrastructure from existing providers.
The company also suggests that Apple will somehow integrate Voice-over-IP (VOIP) technology into the phone service. This would presumably allow the phone users to talk directly to users of other VOIP internet services (Skype, iChat).
Helio is due to launch this spring, but appears to have its own set of exclusive phones and services.
Wednesday March 18, 2026 7:39 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
Wednesday March 18, 2026 11:56 am PDT by Juli Clover
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update.
Apple Music
- Playlist Playground (beta) generates a playlist from your...
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week.
iPhone 17e features the same overall design as the iPhone...
