Dell's Alienware Acquisition... and Apple
ITWeek and others are reporting that Dell has acquired PC maker Alienware. Alienware is a maker of high-end gaming and multimedia PC systems and will reportedly continue to operate as an independent subsidiary.
Alienware specialises in high performance computers that differentiate themselves through design. Dell, meanwhile, has become synonymous with basic, inexpensive boxes.
An early blog post hinting at the deal from Voodoo PC's president suggested that Apple's recent entry into the Intel computer market has increased pressure on Dell to differentiate themselves:
With the recent Intel/Apple relationship its clear that 15% (or whatever) of the consumer space for Dell may not be enough. Apple is likely to go to 8% with the help of Intel over the next year or so. The PC gaming market is threatening Dells perceived technology leadership and ultimately the consumer space. The Alienware brand is cooler than Dell, and perhaps a likely candidate for Dell to take over based on size alone.
Meanwhile, early benchmarks of the MacBook Pro running Windows XP showed that the MacBook Pro performed very well compared to other Core Duo PCs.
Popular Stories
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones.
The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
Apple refreshed the 14-inch and 16-inch MacBook Pro with M5 Pro and M5 Max models in March 2026, but depending on your needs and interests, you might want to skip this generation because there's something better in the works.
The M5 Pro and M5 Max MacBook Pro models have faster chips, but the same design that Apple has used since 2021. An updated design with new display technology and faster ...
