Nevertheless, H.264's potential impact on MPEG-4 is causing some discomfort in the industry. The codec was intended as an extension of the MPEG-4 standard (hence the "MPEG-4 Part 10" moniker embraced by some). But with the newest video codec emerging so quickly, the budding MPEG-4 Advanced Simple Profile video spec might wind up dead on arrival or at least instantly irrelevant in certain parts of the world.
As simply an emerging codec, it should be relatively easy to adopt into future versions of Quicktime, and in fact, Apple's vice president of their interactive-media group, Tim Schaaff, endorses H.264 by stating that it is "no doubt the best codec there is, offering a great coding efficiency" according to this article. It appears that this emerging codec will also provide stiff competition for Microsoft's Windows Media.
Wednesday March 18, 2026 7:39 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
Wednesday March 18, 2026 11:56 am PDT by Juli Clover
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update.
Apple Music
- Playlist Playground (beta) generates a playlist from your...
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week.
iPhone 17e features the same overall design as the iPhone...
