Apple is hosting an online streaming event for the public and press on Monday, September 9, 2024 at 10:00 a.m. Pacific Time. The company is expected to announce its new iPhone 16 lineup alongside new Apple Watch models, and potentially other products during the event, dubbed "It's Glowtime." Here's how you can watch it and when, wherever you are in the world.

its glowtime event youtube
There are multiple ways to watch the September 9 event, with details listed below. We've also included a useful guide on when the event will take place in your particular time zone.

Apple Events Website

With the Apple Events website, you can watch the event live on a Mac, iPhone, ‌iPad‌, PC, or any other device with a web browser. The Apple Events website works in Safari, Chrome, Firefox, and other main browsers.

glowtime events page
Just navigate to www.apple.com/apple-events/ using a web browser at the appropriate time to watch. You can visit the site now to add an event reminder to your calendar.

YouTube

Apple also plans to stream the event live on YouTube, which is perhaps the easiest and most efficient way to watch because the YouTube live stream can be viewed on every platform where YouTube is available, which is pretty much all platforms, from smartphones and tablets to consoles and smart TVs.


Apple has posted a placeholder for the September 9 event on YouTube, and you can visit it now to set an event reminder.

Apple TV App

Apple used to have a dedicated Apple Events app on the Apple TV, but ahead of WWDC 2020, it was folded into the Apple TV app. On event day, there will be a prominent ‌Apple TV‌ app section dedicated to the live stream, which can be watched on any device where the ‌Apple TV‌ app is available.

appleevents1
This includes the ‌Apple TV‌, iPhones, iPads, and Macs, as well as select smart TVs, streaming devices, and gaming consoles. If you have an ‌Apple TV‌, the ‌Apple TV‌ app is one of the best ways to watch the event live. Apple hasn't updated the ‌Apple TV‌ app with the new event as of yet, but it should be added soon.

  • Apple's 'It's Glowtime' Event: New Products to Expect Beyond the iPhone 16
  • When to Watch the Apple Event

    Apple's event will take place at 10:00 a.m. Pacific Time, like most Apple events. Event times in other time zones are listed below.

    • Honolulu, Hawaii — 7:00 a.m. HAST
    • Anchorage, Alaska — 9:00 a.m. AKDT
    • Cupertino, California — 10:00 a.m. PDT
    • Phoenix, Arizona — 10:00 a.m. MST
    • Vancouver, Canada — 10:00 a.m. PDT
    • Denver, Colorado — 11:00 a.m. MDT
    • Dallas, Texas — 12:00 noon CDT
    • New York, New York — 1:00 p.m. EDT
    • Toronto, Canada — 1:00 p.m. EDT
    • Halifax, Canada — 2:00 p.m. ADT
    • Rio de Janeiro, Brazil — 2:00 p.m. BRT
    • London, United Kingdom — 6:00 p.m. BST
    • Berlin, Germany — 7:00 p.m. CEST
    • Paris, France — 7:00 p.m. CEST
    • Cape Town, South Africa — 7:00 p.m. SAST
    • Helsinki, Finland — 8:00 p.m. EEST
    • Istanbul, Turkey — 8:00 p.m. TRT
    • Dubai, United Arab Emirates — 9:00 p.m. GST
    • Delhi, India — 10:30 p.m. IST
    • Jakarta, Indonesia — 12:00 a.m. WIB next day
    • Shanghai, China — 1:00 a.m. CST next day
    • Singapore — 1:00 a.m. SGT next day
    • Perth, Australia — 1:00 a.m. AWST next day
    • Hong Kong — 1:00 a.m. HKT next day
    • Seoul, South Korea — 2:00 a.m. KST next day
    • Tokyo, Japan — 2:00 a.m. JST next day
    • Adelaide, Australia — 2:30 a.m. ACST next day
    • Sydney, Australia — 3:00 a.m. AEST next day
    • Auckland, New Zealand — 5:00 a.m. NZST next day

    MacRumors Coverage

    If you're not able to watch or just want to follow along with us as we watch the event unfold, visit MacRumors.com for our liveblog or follow us on Twitter at MacRumorsLive for our live tweet coverage.

  • What Not to Expect at Apple Event on September 9: 'It's Glowtime'
  • Both the MacRumors site and our Twitter account are excellent ways to discuss the new announcements with other Apple enthusiasts as Apple unveils its new products. Later in the day and throughout the week, we'll also have much more in-depth coverage of all of Apple's announcements, so make sure to stay tuned.

    Top Rated Comments

    apparatchik Avatar
    15 months ago
    MR: We would really appreciate you include Mexico City (Central Mexico Time) when you do these summaries. It’s the largest city in North America (and a large Apple market) after all.
    Score: 6 Votes (Like | Disagree)
    MacBH928 Avatar
    15 months ago
    the best way to watch is the 10 min summary
    Score: 3 Votes (Like | Disagree)
    Ctrlos Avatar
    15 months ago

    Why is this Apple Event called Glowtime? Are they hinting about a new product that glows? Anyone else wondering about the title, or am I missing something?
    “Our new glow in the dark titanium frame not only lets you find your phone in the dark but also emits a low-level amount of radioactivity. Whilst well within FDA approved limits for adults this is however not safe for kids. We at Apple think it’s time you put down your phone on the bus and actually interacted with your kids.”
    Score: 3 Votes (Like | Disagree)
    profets Avatar
    15 months ago
    What about on Vision Pro? Was WWDC keynote available there to watch live at the time?
    Score: 2 Votes (Like | Disagree)
    PhantomStar Avatar
    15 months ago
    I remember Apple wanted to take out all the buttons on the phone as Jony Ive had wanted now that he’s gone they are adding back new buttons. Is the 3.5mm jack coming back to? Such innovation Apple
    Score: 1 Votes (Like | Disagree)
    Matcha Avatar
    15 months ago
    out of curiosity why is the Apple Tv App the best way to view the event?
    Score: 1 Votes (Like | Disagree)

    Popular Stories

    iOS 26

    iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

    Monday October 27, 2025 7:55 am PDT by
    The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
    iOS 26

    6 New Things Your iPhone Can Do in iOS 26.1

    Wednesday October 29, 2025 4:22 am PDT by
    Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
    maxresdefault

    Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

    Monday October 27, 2025 4:51 pm PDT by
    Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
    iOS 26

    Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

    Tuesday October 28, 2025 1:07 pm PDT by
    Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
    M6 MacBook Pro Feature 1

    M6 MacBook Pro: Release Date, Pricing, and What to Expect

    Monday October 27, 2025 9:15 am PDT by
    Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
    iPhone 17 Pro Cosmic Orange

    8 Reasons to Wait for Next Year's iPhone 18 Pro

    Thursday October 30, 2025 4:42 am PDT by
    Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
    M5 MacBook Pro

    Waiting for New Macs? Apple Just Shared Bad News

    Friday October 31, 2025 7:32 am PDT by
    Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
    macos tahoe

    Here Are Apple's Release Notes for macOS Tahoe 26.1

    Tuesday October 28, 2025 1:21 pm PDT by
    Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
    ipad mini 7 feature blue

    OLED iPad Mini: Release Date, Pricing, and What to Expect

    Wednesday October 29, 2025 7:13 am PDT by
    Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...