Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
Apple Continues to Outpace Slumping PC Market in 3Q 2015
The PC market continues to slide, according to the latest estimates, and while Apple is seeing only a small gain or loss in shipments year-over-year depending on who is doing the counting, the Mac maker continues to outpace the overall market.
Gartner's Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q15 (Thousands of Units)
Gartner's numbers show Apple shipping 5.6 million Macs...
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TSMC's A9 Chip Outperforming Samsung's in Early iPhone 6s Battery Benchmarks
Following the launch of the iPhone 6s and 6s Plus last month, it was discovered that Apple is dual sourcing the A9 chip for the new devices from both TSMC and Samsung, with the chips from the two companies measuring at slightly different sizes due to different processes used in manufacturing the chips. As users began to determine which chips were used in their devices, data began to point toward...
Apple to Open Up Apple TV's Universal Search to Additional Apps via New API
One of the key features of the new Apple TV set to launch later this month is universal search, which allows users to find content across a number of different services using text entry or, in some countries, Siri voice search. Universal search will work across iTunes, Netflix, Hulu, HBO, and Showtime at launch, but it was initially unclear whether the feature would be expanded to include...
Apple Likely Trying to File for 'AirPods' Trademark
Apple may be taking steps to protect the name "AirPods," based on recent trademark filings in a number of countries. While Apple itself is not directly linked to these applications, the pattern of filings is consistent with Apple's usual strategy and MacRumors believes Apple is indeed responsible for them.
A trademark application for "AirPods" was made in the United States on September 22 by a ...
Former Boeing Executive James Bell Joins Apple's Board of Directors
Apple today announced that former Boeing chief financial officer and corporate president James Bell has joined Apple's board of directors. Calling himself an "avid user of Apple products" with "tremendous respect" for Apple's ability to innovate, Bell brings nearly four decades of experience at Boeing to Apple's board.“James brings a wealth of global, financial and industrial experience from...
Tim Cook Discusses Apple's Enterprise Efforts at BoxWorks 2015
Apple CEO Tim Cook is participating in a "fireside chat" today with Box CEO Aaron Levie at BoxWorks 2015, following Apple's record-breaking iPhone launch weekend.
Given that this is an enterprise conference, the interview naturally begins with a discussion of Apple's enterprise efforts, although Cook notes that to some degree there is no such thing as an "enterprise phone" any more than...
Feld & Volk and Colette Match Apple's Launch With New Luxury Modified iPhone 6s Models
Luxury modified iPhone manufacturer Feld & Volk and French fashion boutique Colette are partnering on new devices based on Apple's iPhone 6s, launching the new products on the same day Apple begins shipping out its latest devices.
Feld & Volk previously partnered with Colette to show off some of the Russian firm's modified iPhone 6 designs, and Apple itself worked with Colette for the first...
No Walk-in iPhone 6s Sales at Apple Stores in 4 U.S. States, China, Japan, and Hong Kong
While Apple has ended launch-day pre-orders and in-store reservations for the iPhone 6s and 6s Plus, the company is suggesting that those customers still intent on purchasing one on launch day visit an Apple retail store Friday for a chance at scoring some of the remaining launch-day stock at those locations. But for customers in four U.S. states, China, Japan, and Hong Kong, these walk-in sales...
Apple Ends Launch Day Online Pre-Orders and In-Store Reservations for iPhone 6s and 6s Plus
With four days to go until the launch of the iPhone 6s and 6s Plus, Apple is no longer offering launch-day delivery of any iPhone 6s or 6s Plus models ordered online and is no longer allowing customers to make reservations for in-store purchases, including through Apple's new iPhone Upgrade Program, on Friday.
While shipping estimates for iPhones 6s Plus models in particular quickly slipped...
Apple Will Not Release watchOS 2 Today Due to Significant Bug
While Apple announced last week that it would be releasing iOS 9 and watchOS 2 to the public today, the company has just announced that it will not be releasing watchOS 2 as scheduled due to a recently discovered bug.
TechCrunch has shared the full text of Apple's notice.“We have discovered a bug in development of watchOS 2 that is taking a bit longer to fix than we expected,” an Apple...
Tim Cook Talks iPhone 6s, Social Responsibility, and More on 'The Late Show With Stephen Colbert'
Apple CEO Tim Cook appeared on the "The Late Show with Stephen Colbert" tonight, with the interview covering a number of topics including the iPhone 6s, the possibility of an Apple Car, and Cook's and Apple's efforts in social responsibility.
During the portion of his monologue highlighting the show's guests, Colbert poked fun at Apple with a couple of jokes, initially announcing Cook as...
iPad Mini 4 Uses Speed-Bumped 1.5 GHz A8 Chip With 2 GB of RAM
Apple last week introduced the iPad mini 4, advertising the device as essentially a scaled down version of the iPad Air 2, although the device uses a A8 chip rather than the A8X found in the iPad Air 2. Ars Technica has now taken an early look at the iPad mini 4, finding that the A8 runs at 1.5 GHz, slightly faster than the 1.4 GHz A8 used in the iPhone 6 and 6 Plus. Like the iPad Air 2, the iPad ...
Apple Registers Web Domains Related to 'Magic Keyboard'
Alongside its slew of product announcements yesterday, Apple registered several new web domains related to the term "Magic Keyboard", including applemagickeyboard.com, applemagickeyboard.net, and applemagickeyboards.com.
Apple's Smart Keyboard for iPad Pro
While Apple did announce a new keyboard cover for the upcoming iPad Pro at yesterday's event, the product is called Smart Keyboard. It is...
21.5-Inch Retina 4K iMac Production Getting Underway
Production of Apple's upcoming 21.5-inch Retina 4K iMac has begun within the past few days, according to a report from DigiTimes. The new machines are rumored to be launching in late October, but Apple elected not to make any advance announcements about the forthcoming update at today's media event.Production of a new 21-inch iMac featuring a 4096 by 2304 screen kicked off in early September and...
Apple Likely Filed 'tvOS' Trademark for New Apple TV in November 2014
An overnight report from 9to5Mac claims the new operating system for the revamped Apple TV will be called "tvOS", and it appears Apple may indeed have moved to trademark that term as long ago as November 2014.
A series of trademark filings for the name were made in mid-to-late May in a number of countries by a company called Television OnStream LLC, which appears to be a shell corporation...
Apple's September 2015 Media Event: Spoiler-Free Video Stream [Video Posted]
Apple's September 2015 media event will be kicking off at 10:00 AM Pacific tomorrow, and as is tradition some MacRumors readers who can't follow the event live are interested in avoiding all of the announcements and waiting until Apple posts the recorded video of the event so as to experience it without already knowing the outcome.
Photo by AJ Lopez
For those individuals, we've posted this...
Apple's New Austin Campus With On-Site Health & Fitness Centers Nearing Completion
While much of the real estate focus for Apple has been on Campus 2 in Cupertino and surrounding areas, the company has also been working hard on expanding its presence in Austin, Texas where it has for many years housed much of its operations and support efforts. Back in 2012, Apple announced a $300 million commitment to expand in Austin with a new seven-building campus and up to an additional...
Apple Making Big Hiring Push in Artificial Intelligence and Machine Learning
Apple is stepping up its efforts to recruit employees focused on artificial intelligence and machine learning, reports Reuters. The report suggests Apple is looking to challenge Google's lead in features such as Google Now that learn to anticipate smartphone users' needs, something Apple is starting to address in iOS 9 with its new "Proactive" feature.As part of its push, the company is currently ...
Real-Time Motion Capture Firm Faceshift May Have Been Acquired by Apple
Based on a few whispers and some research, MacRumors believes that Swiss real-time motion capture firm Faceshift may have been acquired by Apple in recent weeks. Faceshift has been working with game and animation studios, as well as smaller companies, on technology to quickly and accurately capture facial expressions using 3D sensors, including releasing Faceshift Studio software with plugins for ...
'iPhone 6s' Measures Slightly Thicker and Larger Than iPhone 6
For months, rumors have indicated the upcoming "iPhone 6s" may be slightly thicker and larger than its predecessor, likely due to several factors including a change in the aluminum being used for the shell, thickening of weak spots in the case to help address concerns over bending, and new support for Force Touch functionality in the display. The size increase is expected to be only a fraction of ...
