Apple's New Beats Pill Ad Leans Into Reality TV Show 'Love Island USA'
Apple today shared a new Beats Pill ad that pays tribute to the reality TV show Love Island USA, which returned for an eighth season this week.
The ad does not mention
Love Island USA, but the "Pill People" are said to have "entered the villa," which is a clear reference to the show.
"If you're binging a full summer of island drama, you'll need battery life that can keep up," says Apple. "Good thing the Beats Pill gets up to 24 hours of listening time, more than enough for every recoupling, challenge, and twist the summer has to offer."
Apple released the current Beats Pill in 2024. Priced at $149.99 in the U.S, the speaker comes in Matte Black, Statement Red, and Champagne Gold.
Popular Stories
Apple today shared a new ad that promotes MacBooks as the "best choice for college."
In the 90-second video, students are frustrated by but eventually overcome creative block while working on assignments like screenplays and CADs.
"Mac laptops are your best choice for college," says Apple. "Whether you're studying business, engineering, design, or the arts — get started on Mac."
The...
Apple released iOS 26.5 yesterday with a new Suggested Places feature in the Apple Maps app, which is a precursor to the ads that Apple plans to start showing later this year. There was some confusion over whether ads are live, but as of now, the Apple Maps app still doesn't have ads.
Apple did start laying the groundwork for ads in iOS 26.5 and tested a splash screen, but no ads appeared...
Ahead of the upcoming World Cup, football superstar Lamine Yamal has arrived at training camp for the Spanish national team sporting what seems to be the unreleased over-ear headphones that appeared in a U.S. Federal Communications Commission database last week. As suspected, the new headphones are a Beats product rather than an Apple product.
In a post on his Instagram account, Yamal shared ...
