EU Spares Apple Maps and Apple Ads
The European Commission today said it found that Apple Maps and Apple Ads should not be designated as "gateways" under the EU's Digital Markets Act.
In a press release, the European Commission said that Apple Maps and Apple Ads are not big enough individually to qualify as "important gateways between business users and end users," and therefore the platforms will not be subject to stricter regulations. This follows an investigation that began in late November.
"This assessment is based on a number of considerations, including that Apple Maps has a relatively low overall usage rate in the EU, and that Apple Ads has very limited scale in the online advertising sector in the EU," the European Commission said.
Apple as a whole is still considered a "gatekeeper" under the Digital Markets Act.
Apple Ads and Apple Maps will have more in common soon, as Apple reportedly plans to start showing ads within Apple Maps search results as soon as this year.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for more than five more months, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
Apple offers the iPhone 17 Pro and iPhone 17 Pro Max in just three colors – Silver, Cosmic Orange, and Deep Blue – but notably there's no black option. Last year was the first time Apple's high-end iPhones have not been available with a black or dark gray color option in any way, but those hoping for the return of black this year for the iPhone 18 Pro should look away now....
Popular Stories
The AppleCare One trademark was today registered with the European Union Intellectual Property Office (EUIPO), suggesting Apple's subscription for customers to cover multiple devices with a single plan could soon be expanding outside the United States.
Apple launched AppleCare One in the U.S. in July 2025. The plan starts at $19.99 per month and covers up to three products, with additional...
Apple is planning to include ads in Apple Maps search results as soon as this summer, reports Bloomberg. Apple is aiming to earn more money from its services division, and it could announce plans for Maps ads as early as this month.
Ads in Apple Maps will be similar to ads in Google Maps. Retailers and brands will be able to bid for ads associated with search categories. Starbucks, for...
A coalition of Europe's biggest broadcasters is pushing the EU to bring smart TV platforms like Apple TV and virtual assistants like Siri under the bloc's toughest tech regulation, reports Reuters.
The Association of Commercial Television and Video on Demand Services in Europe (ACT), whose members include Disney, NBCUniversal, Paramount+, and Sky, sent a letter on Monday to EU antitrust...
