All-New Apple Store Now Open in Downtown Montréal

Apple's Sainte-Catherine store in Montréal, Canada has a new home at the northeast corner of Rue Sainte-Catherine and Rue de la Montagne. The location officially opened to the public today, and the first people who visited received a complimentary tote bag and toque (the Canadian term for what Americans call a beanie), the latter of which will come in handy given Montréal's temperature is currently hovering around -15ºC (5ºF).

New Apple Store Sainte Catherine 2026
The store spans the first floor of a historic building that was extensively renovated for Apple. The second and third floors are not accessible to customers.

The new space is more than double the size of Apple's original location on Rue Saint-Catherine, which is now permanently closed. There are side-by-side counters for the Genius Bar and Apple Pickup, where customers can receive technical support and collect items they ordered through Apple's online store, respectively.

Apple Sainte Catherine Tote BagPhoto Credit: Tomy

The interior design of the store is familiar, but there are a few unique elements, including the entrance and a curved wood ceiling. Apple says the store's façade blends historic Saint-Marc stone from Québec with local granite, while local copper artisans extensively restored the cornice that tops the building.

To celebrate the store, Apple shared a custom Mac and iPhone wallpaper on its website.

At the store, customers who make a purchase can receive a complimentary Apple Store shopping bag with an illustration by Montréal-based artist Catherine Potvin this Saturday, January 17, between 1:30 p.m. and 4 p.m. local time.

Apple's retail chief Deirdre O'Brien attended the grand opening.

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Top Rated Comments

billboquet Avatar
3 weeks ago

Good on ya for canuck-splaining what a toque is, bud!
The actual French word is tuque..a toque is what a culinary chef would wear.
Score: 6 Votes (Like | Disagree)
RadMac Avatar
3 weeks ago
I would've loved to have that toque.
Score: 5 Votes (Like | Disagree)
klm9210 Avatar
3 weeks ago
C’est si bon
Score: 4 Votes (Like | Disagree)
awshucks Avatar
3 weeks ago
I love how the newer Apple stores are in historic buildings. Looks so beautiful.
Score: 4 Votes (Like | Disagree)
TomaxXamot Avatar
3 weeks ago

The actual French word is tuque..a toque is what a culinary chef would wear.
Yeah, but this article is in English and we spell it toque in the rest of Canada.
Score: 3 Votes (Like | Disagree)
Astuces iOS Avatar
3 weeks ago
Finally a nice Apple Store in Québec ta pi nouch ?
Score: 2 Votes (Like | Disagree)