Last week, Bloomberg's Mark Gurman said Apple Fitness+ was "under review," and now he has elaborated on the future of the workout service.
In his Power On newsletter today, Gurman said that Apple Fitness+ may be merged into a broader new Apple Health+ service launching next year. If so, he said that Apple Fitness+ would no longer be available as a standalone subscription service.
Apple Health+ will also feature an AI-based health coach that offers nutrition planning and medical suggestions, according to Gurman's previous reporting.
Apple Fitness+ launched in 2020. The service offers a library of trainer-led workout and meditation videos in Apple's Fitness app, across the iPhone, iPad, and Apple TV. In the U.S., the service costs $9.99 per month or $79.99 per year.
Apple Fitness+ is also available as part of the Apple One Premier bundle, with U.S. pricing set at $37.95 per month. Gurman said there is a possibility that Apple will start letting customers pick and choose the services they want in an Apple One bundle in the future, and this might result in Apple Fitness+ remaining available as a standalone service.
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If Apple wants to compete in the services market, they need to start taking their services more seriously. They throw things onto the market and then never look at them again. These products require continuous development and evolution, even independent of major system updates. Since the release of Fitness+, we’ve seen only a handful of small improvements to the app, but nothing substantial. A new minor feature every other major iOS update just isn’t enough.
Could these companies PLEASE stop turning every godforsaken thing into a subscription or tiered service? No one is asking for any of this!
I agree. However, life itself, is a "subscription". We all pay a monthly rental fee(subscription), or real estate taxes(subscription) to pay for schools, roadways, police & fire. Getting a consumer digital membership to your grocery store is also a form of subscription. Paying monthly dues for a gym, library, Girl Scouts, social club, etc. are also subscriptions. Health insurance, home insurance, vehicle insurance is a form of subscription too. Kind'a depressing to think like this but....life is a giant subscription!:eek::)
I get it for free via my health insurance, and my my wife and I often do the Yoga classes to supplement our physical yoga classes. Anyway, it seems to be turning into an advertisement for Apple Music, as of the last few days, when logging in it was a huge photo of Taylor Swift. Several classes I've done focus on particular just-released album and keep slipping song names and artists it into the class, and while it's supposed to look natural, t's pretty obvious and obnoxious.
If they start shoehorning AI into it, I'll just quit it altogether. We have Glo, too, which while it's not polished, has much more challenging classes. Fitness+ seems to focus on beginners and never advances..and why doesn't it list levels?! Yoga only has slow or energetic flows.
The middle picture in the above article is Dice. Go watch his previous classes on Glo, and then now on Fitness+, and see the difference. It's huge.
