Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful ‌Apple One‌ logo available.

apple one  cpqesecbv342 upscaled feature
The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in ‌Apple One‌ Premium.

‌Apple One‌ is Apple's paid service that combines several subscriptions in a single bundle price. Apple hadn't designed a recognizable logo for ‌Apple One‌ until now, and the new design still hasn't been added to the standalone Apple One website.

Since Apple is rebranding the ‌Apple TV‌ streaming service, it makes sense for the company to also push the ‌Apple One‌ subscription bundle. ‌Apple One‌ is priced at $19.95 per month for the individual plan, which includes 50GB of iCloud+ storage, ‌Apple TV‌, Apple Music, and Apple Arcade.

The $25.95 per month Family option offers the same services with 200GB of ‌iCloud‌+ storage and access for up to five people, while the $37.95 per month Premier plan includes access to 2TB of ‌iCloud‌+ storage, ‌Apple TV‌, ‌Apple Music‌, ‌Apple Arcade‌, Apple News+, and Apple Fitness+. Apple's bundles offer savings ranging from $12 per month to $32 per month.

Update: Several MacRumors have pointed out that Apple has used this ‌Apple One‌ logo on occasion in the past, but it appears Apple is now making more prominent use of it.

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

20 weeks ago


…BRING BACK JONY IVE!
😱🤢🤮
Score: 22 Votes (Like | Disagree)
carswell Avatar
20 weeks ago
Liquid Glass, the iPhone 17 Pros and now this. Has the Apple design team swallowed a fugly pill?
Score: 18 Votes (Like | Disagree)
20 weeks ago
Personally I would have drawn the slices vertically, because that's usually the way people cut their apples.
Score: 17 Votes (Like | Disagree)
20 weeks ago
Looks like one of those wooden stacking toys for toddlers. Is that where they got their inspiration?
Score: 16 Votes (Like | Disagree)
turbineseaplane Avatar
20 weeks ago

At first I thought I was looking at the Apple rainbow logo then I realized it's a desecrated rainbow logo.
It doesn't even make any sense.
The "wedges" seem to be larger and smaller in a way that never would have been a single Apple cut into slices.

And why is the bottom one seemingly tapered in at the edges?

I swear, between things like this and some of the Liquid Glass stuff, they have "designers" just jerking around with filters and effects in graphics software.

There is no coherence to any of this.
Score: 15 Votes (Like | Disagree)
surfzen21 Avatar
20 weeks ago
As a shareholder, I think the new icon deserves a 20% increase subscription cost.
Score: 15 Votes (Like | Disagree)
Related Apple News: Travel | Ipad | News | Motoring | Iphone