Apple launched a new App Store on the web today, allowing users to browse through and search for apps across all of its platforms.
The updated apps.apple.com site provides a drop down for each platform, and it includes the Today section with app and game recommendations, categories, and Apple Arcade titles.
There is a search interface for looking up a specific app, and clicking on "View" on any app in the store provides screenshots and information optimized for a web view. The design mirrors the App Store on each of Apple's platforms, but it has a much friendlier web interface.
Apps that you search for on the web can be shared, or you can opt to open an app directly in the App Store if you have it installed.
Prior to now, Apple provided webpages for each app in the App Store, but there was no central site for content discovery.
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2.
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What would be nice is to log in to the web interface with your Apple ID and be able to select an app from the store and tell it which of your applicable devices to push the install to. Like, if I'm on my Mac and I see an iPhone app in an article whose link opens up the App Store page, I should be able to buy/get that app and have it immedately pushed to my phone, even if I don't have my phone on me at the moment.
