Apple Launches App Store for the Web

Apple launched a new App Store on the web today, allowing users to browse through and search for apps across all of its platforms.

apple app store web
The updated apps.apple.com site provides a drop down for each platform, and it includes the Today section with app and game recommendations, categories, and Apple Arcade titles.

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There is a search interface for looking up a specific app, and clicking on "View" on any app in the store provides screenshots and information optimized for a web view. The design mirrors the App Store on each of Apple's platforms, but it has a much friendlier web interface.

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Apps that you search for on the web can be shared, or you can opt to open an app directly in the ‌App Store‌ if you have it installed.

Prior to now, Apple provided webpages for each app in the ‌App Store‌, but there was no central site for content discovery.

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Top Rated Comments

turbineseaplane Avatar
13 weeks ago
Why doesn't it recognize I'm logged in and know about my iPhone & iPad devices and let me remotely install content to them?

This is table stakes stuff in the gaming console world...Kindles too and I'm sure other devices.
Score: 26 Votes (Like | Disagree)
CocktailHour Avatar
13 weeks ago
Weird it took so long.
Score: 18 Votes (Like | Disagree)
ProbablyDylan Avatar
13 weeks ago
Wow, no remote installs to logged-in devices. What year is this?
Score: 18 Votes (Like | Disagree)
Lord Hamsa Avatar
13 weeks ago
What would be nice is to log in to the web interface with your Apple ID and be able to select an app from the store and tell it which of your applicable devices to push the install to. Like, if I'm on my Mac and I see an iPhone app in an article whose link opens up the App Store page, I should be able to buy/get that app and have it immedately pushed to my phone, even if I don't have my phone on me at the moment.
Score: 15 Votes (Like | Disagree)
I7guy Avatar
13 weeks ago
Just tried it. Very slick.
Score: 11 Votes (Like | Disagree)
ATmahe Avatar
13 weeks ago

Hey Siri: "Show me something that should have existed 15 years ago."
I‘m sorry, I can’t help you with that …
Score: 10 Votes (Like | Disagree)