Apple TV's 'Vibrant' Rebranding Starts to Appear in Latest iOS 26.1 Beta - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple TV's 'Vibrant' Rebranding Starts to Appear in Latest iOS 26.1 Beta

by

Following Apple's one-line announcement earlier today that Apple TV+ is being rebranded as simply Apple TV with a "vibrant new identity," the first hints of that vibrancy have appeared in the latest betas seeded shortly after.

apple tv rebrand icon
The Apple TV app icons and other visuals across the latest releases like iOS 26.1 and tvOS 26.1 beta 3 have adopted a hint of glasslike multicolor, replacing the previous subdued gray theme.

The rebrand has also appeared on press pages for the Apple TV service, but it has not yet propagated to consumer-focused pages.

apple tv press rebrand
It remains to be seen whether there will be additional components to the rebranding beyond the name and logo changes, but if there are, we should be seeing them fairly soon.

Tag: Apple TV Plus Guide

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
Read Full Article
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
Read Full Article • 80 comments
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
Read Full Article • 51 comments

Top Rated Comments

turbineseaplane Avatar
turbineseaplane
23 weeks ago
This cracks me up so much.

It's like their whole "design" team just discovered Photoshop filters for the first time.

Time really is a flat circle.

Attachment Image
Score: 51 Votes (Like | Disagree)
Selena Agna Avatar
Selena Agna
23 weeks ago
Imagine the number of OS bugs could have been fixed with the money spent on this pointless rebranding.
Score: 30 Votes (Like | Disagree)
Slix Avatar
Slix
23 weeks ago

Imagine the number of OS bugs could have been fixed with the money spent on this pointless rebranding.
I'm sure that the graphic designers who made the new logos and the marketing people who changed all the terminology across the website and everything are great coders too. :P
Score: 29 Votes (Like | Disagree)
A
Apple-achian
23 weeks ago
Can Apple coordinate with the government and sanctions any nations with piracy sites? It's incredibly demoralizing to see thieves have access to quality Apple TV programming, without helping pay for it.
Score: 25 Votes (Like | Disagree)
Selena Agna Avatar
Selena Agna
23 weeks ago

I have a feeling this was in response to Apple's latest MLB broadcasting. There was genuine confusion from certain age demographics as to where they could watch the games. Just my guess.
Didn't it get more confusing now though?
There's a paid subscription called Apple TV which you can access via an app called Apple TV, but maybe you'll have to buy a hardware box called Apple TV if your television doesn't offer it in its OS.


(Side note, Tim Cook insisting on calling every single product or service Apple XYZ makes the "i" branding of the Jobs 2-era seem downright acceptable.)
Score: 22 Votes (Like | Disagree)
A
abatabia
23 weeks ago
Apple TV needs less of a rebrand and more series that don’t fall off a cliff after the first season.
Score: 20 Votes (Like | Disagree)
Read All Comments
Related Apple News: Reviews | Motoring | Travel | News | World News