Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report.
Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down:
256GB — $1099
512GB — $1299
1TB — $1499
Meanwhile, the market research company expects the regular iPhone 17 model to have the same $799 starting price and 128GB base storage as last year's iPhone 16, while both the iPhone 17 Pro and iPhone 17 Pro Max will come with 256GB base storage options and increases of $50-$100 per comparable capacity.
This isn't the first time we have heard that the iPhone 17 Pro models will both have 256GB base storage, but the iPhone 17 Air pricing-for-storage-tier information is new. Earlier this week, J.P. Morgan offered price estimates for the iPhone 17 series that put the iPhone 17 Air starting price at $899-$949, which is $150 lower at the top end than TrendForce's prediction.
The TrendForce report also corroborates previous rumors that the iPhone 17 and Air will feature Apple's new A19 processor, while the Pro series will adopt the A19 Pro chip. Meanwhile, the iPhone 17 Air, Pro, and Pro Max will come with 12GB of RAM (up from 8GB), while the regular iPhone 17 will continue to come with 8GB RAM. All models this year will also feature 120Hz ProMotion displays.
TrendForce projects that total shipments of the iPhone 17 series will rise by 3.5% compared with the iPhone 16 lineup in 2024, with the Pro series remaining the main sales driver.
Apple is expected to unveil the iPhone 17 lineup at its "Awe dropping" event on September 9, with a potential launch date of Friday, September 19.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
I'll be the first to admit it if I'm wrong, but I just can't see this being a success. They tried a low-cost, big screen phone with the 15/16 Plus, which obviously hasn't got the sales they were expecting because they are axing it. 1100 USD is within throwing distance of the 17 Pro. Combined with the single camera and the lower battery capacity... I just don't see the mass appeal right now.
If this is the pricing, this would be the most fail-prone iPhone lineup ever. Air at $1099 is absurdly high and I think that even the Pro starting at $1199 won't be well received.
It could be a tough sell at that price. It might have a shot at success with decent trade-ins and carrier incentives. But a $1099 purchase price for "thin" seems like a lot to me.
