Apple 'Open' to Acquisition That Accelerates AI Roadmap

Apple is "open" to an acquisition that would accelerate its AI roadmap, Apple CEO Tim Cook told CNBC today. Cook said that Apple sees AI as one of the "most profound technologies of our lifetime," and that the company is "significantly growing" its AI investments.

perplexity ai mac
"We're embedding it across our devices, across our platforms and across the company," Cook said. Apple has already purchased seven companies in 2025. "We're open to M&A that accelerates our roadmap," Cook added.

Apple has been losing key members of its AI team to Meta in recent weeks, and the company is already far behind competitors in AI development.

There have been rumors that Apple is considering working with Anthropic or OpenAI to develop an LLM version of Siri rather than using its own AI technology, but Apple hasn't moved forward with a partnership as of yet.

Many of the high profile AI companies would not be feasible for Apple to purchase, but the company has considered purchasing Perplexity AI. Perplexity is valued at $18 billion, so if Apple did acquire the company, it would mark Apple's largest acquisition to date.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...

Top Rated Comments

sniffies Avatar
27 weeks ago
Before acquiring anything, how about teaching iCloud Mail how to auto-sync notification badges between iOS and macOS?

Or does that require quantum computing?
Score: 30 Votes (Like | Disagree)
cameltahoe Avatar
27 weeks ago
There's no rush. Record sales prove customers aren't buying the AI hype train. The media and finance guys tell lies about AI popularity just to bump up their stocks. Go walk about the street and ask regular people about AI and they look at you like you are weird.

Get it right instead of shoehorning it in quickly.
Score: 14 Votes (Like | Disagree)
Flojomojo Avatar
27 weeks ago
I'm no expert and I haven't tried them all, but Perplexity has been more useful to me than Copilot or ChatGPT because it tries to prioritize accuracy, and it always shows its work. Like the others, it sometimes makes mistakes, but it doesn't lie confidently or hallucinate in my experience. I've paid for the $20/month plan and have been using it more than Google searches lately.

It could be a good fit for the Apple ecosystem if they don't screw it up.
Score: 9 Votes (Like | Disagree)
Wx_Man Avatar
27 weeks ago

They're approaching 14 years with Siri. How much more time do they need?

Apple could purchase Perplexity with last quarter's profit, and have a few billion in change left over. If Cook truly sees AI as one of the "most profound technologies of our lifetime", why isn't his company leading it?
It’s because all LLMs are made and continuously trained on scraped data from every known source. None of the AI companies, not OpenAI, not Anthropic, not Meta, not Google, not DeepSeek, not Musk-Grok, etc give a rip for privacy or safety. The very reason all these LLMs exist is totally antithetical to at least what Apple has been preaching and engineering for decades. It is impossible to make a LLM that is competent with ethical, private and safe means. To do so is to limit the LLMs evolution and potential competency. And even then every LLM out there is eventually an unsafe, gaslighting, hallucinating fabulist when it gets beyond a certain amount of tokens. Apple’s dilemma vis a vis AI is not that they can’t competently engineer an LLM in-house or even outright buy Perplexity or even Anthropic. It’s that by doing either Apple instantly stops being Apple. It can no longer claim to be the paragon of safe, private and ethical computing.
Score: 7 Votes (Like | Disagree)
GrassShark Avatar
27 weeks ago
Doesn't Perplexity rely on models from other companies? Even setting aside their terrible reputation as a company, how would buying them even be helpful to Apple?
Score: 6 Votes (Like | Disagree)
Sippincider Avatar
27 weeks ago

Get it right instead of shoehorning it in quickly.
They're approaching 14 years with Siri. How much more time do they need?

Apple could purchase Perplexity with last quarter's profit, and have a few billion in change left over. If Cook truly sees AI as one of the "most profound technologies of our lifetime", why isn't his company leading it?
Score: 6 Votes (Like | Disagree)