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New Apple Store in Australia Now Open Inside a Historic Bank Building

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Apple today opened its latest retail store at Forrest Place, a pedestrianized area in the heart of Perth, the largest city in Western Australia.

Apple Perth City
The new store is in a historic building originally built for the Commonwealth Bank of Australia, at the corner of Forrest Place and Murray Street.

"Our team meticulously restored and mended heritage fabric throughout the building, including the marble tiling, ceilings, and plaster columns, to create a truly unique space for customers to shop," said Apple's retail chief Deirdre O'Brien, in an interview about the store with Perth's local newspaper The West Australian.

Apple's nearby Hay Street store permanently closed a few days ago, after 15 years of business.

The new store is larger and more modern than the original location, and the heritage building that it resides in makes it a so-called "flagship" location.

In a first for Australia, the store has an Apple Pickup station for collecting online orders.

Tag: Apple Store

Top Rated Comments

M
mitty
10 months ago
Here for the obligatory "no store in the Melbourne CBD yet" comments. Honestly it's so far beyond a joke now it's ridiculous.
Score: 12 Votes (Like | Disagree)
smartatarc Avatar
smartatarc
10 months ago

NIMBYS did not want one. I thought the designs were amazing and would have added value to Fed Square.
Yes the design was great but it was totally inappropriate to have it in that spot in a public square, particularly as it was going to be taking the place of the Koorie (First Nations) Heritage Centre. Also very unsuitable for vehicle access, and when public events are happening at Fed Square (which is often). A good location might be at the other end of the CBD, say within the Melbourne Central retail complex, or better still a flagship design to replace the derelict building on Victoria/Rathdowne corner. But please Apple, do something!
Score: 8 Votes (Like | Disagree)
W
whatgift
10 months ago

Melbourne didn't want one, remember?
Didn't want one in the middle of one of the most public squares in the city, but that doesn't mean they can't build one elsewhere in the CBD.
Score: 7 Votes (Like | Disagree)
M
mnewton91
10 months ago

Here for the obligatory "no store in the Melbourne CBD yet" comments. Honestly it's so far beyond a joke now it's ridiculous.
I'd say that's more of a Melbourne problem, not an Apple problem...
Score: 7 Votes (Like | Disagree)
A
AnakChan
10 months ago
Great, so the Hay St. store was just opposite my office - 2 min walk. Now I have to walk 7 mins to get there :p.

Just JK. I'm happy for Apple. Just happy that little 'ol Perth makes it to Macrumors.
Score: 6 Votes (Like | Disagree)
robfoll Avatar
robfoll
10 months ago
Apple totally ****ed up in Melbourne. Total bad planning amd arrogance. The stores in the surrounding shopping centres are unbelievably awkward to get to, and Apple is certainly losing business by not having a major presence in the CBD!
Score: 5 Votes (Like | Disagree)
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