Apple Still Exploring Smart Glasses Similar to Meta's Ray-Bans

Apple is still discussing the possibility of making smart glasses similar to Meta's popular Ray-Ban glasses, according to Bloomberg's Mark Gurman.

meta ray bans
Writing in his latest Power On newsletter, Gurman says that such a product wouldn't be a proper augmented reality device like Apple Vision Pro, but it would include AI, microphones, and cameras to create a "pretty good user experience."

"If Apple can bring its design prowess, offer AirPods-level audio quality and tightly integrate the glasses with the iPhone, I think the company would have a smash hit," reckons Gurman. "It's mind-boggling that Apple hasn't gotten there yet."

Apple initially wanted to create smart glasses that looked like regular glasses and had augmented reality capabilities, but Apple stopped development on the project earlier this year. Originally, Apple wanted the glasses to connect to the ‌iPhone‌, but the ‌iPhone‌ didn't have the power or battery life to support them. Apple then transitioned to using the Mac as a power source, but Apple executives weren't convinced a Mac-connected device was a good solution, leading to the shutdown of the project.

Gurman has previously reported that Apple is conducting user studies at its offices to gauge the appeal of features and interfaces, and that the company is working on a version of visionOS that will run on glasses. Codenamed "Atlas," the studies are being led by Apple's Product Systems Quality team, part of the hardware engineering division.

Apple's rationale seems to be that creating smart glasses could provide a stepping stone to developing true AR glasses, aka Apple Glass. There have been rumors about Apple's work on AR glasses for almost 10 years now, and the Vision Pro headset is what Apple built because the technology doesn't yet exist for the kind of augmented reality glasses that Apple is aiming for.

Meanwhile, Apple is still "actively developing" a product that would combine AirPods with cameras, according to Gurman. The cameras would help power AI features by gathering information on the surrounding environment, similar to the Visual Intelligence feature on supporting iPhone models.

Popular Stories

iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...

Top Rated Comments

revfife Avatar
9 months ago
Look until Apple can figure out their software, their hardware is the least of my worries. This is the biggest concern under Cook is that Apple can't figure out who they are and what they are supposed to do.

Most of this stuff from a car to glasses is vaporware.
Score: 9 Votes (Like | Disagree)
nfl46 Avatar
9 months ago
Please don’t be that person that wants the AVP form factor changed into the size of regular glasses. We’re many, many years from that happening. Lol.
Score: 7 Votes (Like | Disagree)
rymc02 Avatar
9 months ago

The product talent has mostly all "left the building", so probably is the answer -- yep
:confused:
Where is the tech world headed overall? It feels like they are running out runway. Everything kinda seems like it's reaching its peak.

With TV's, they have done studies to show that the average person can't tell the difference between 4k and 8k. The human eye can't see past 120Hz refresh rates. TV's are huge now and super bright with amazing black levels and color gamuts.

Cameras are now all moving to 40+mp and 4k120p recording. More than the average person will ever need.

The new M4 MacBook Air in its base configuration can easily edit 4k footage and will be more than 95% users will ever need for watching YouTube and looking at social media for 5+ years.

All these things can have minor upgrades but nothing that would warrant a large scale shift in tech. I think tech companies are really going to struggle to get people to buy their goods moving forward as there simply isn't a reason too. CES the last few years has been utterly pathetic in showing off anything game changing or even interesting for that matter.

It also seems that's why Apple is getting in to the home tech space. A space they have neglected and even seemingly looked down on, bc it's one of the few markets left to still sell hardware in. I don't know but it feels like the tech world is in for some troubling times as we head into the next decade.
Score: 6 Votes (Like | Disagree)
Minato1990 Avatar
9 months ago
It probably would be normal glasses with an Apple logo sticked onto it with a promise of having the features in a year to delayed to a couple of years like Apple Intelligence.
I want my money back for my iPhone 16 pro max Tim Cook
Score: 5 Votes (Like | Disagree)
revfife Avatar
9 months ago

This is what I think everyone should have a one-month opportunity to do right now. Apple flat out lied. They made it seem like this AI was going to be great - so far it’s been a complete **** show.

I read some crap by Gruber who defended Apple. And I thought such a wrong way to go about it. It’s a company. Defending the company makes zero sense, especially when they are this wrong.

I wonder if Apple marketing contacts people with a small bit of influence to please change the narrative from it’s not coming for another year to it’s really hard stuff to do and it’s going to take until maybe as long as the end of 2026??? Giving Apple, the company, an out.

I wish the board would take action against Tim. Let him retire with his golden parachute. Then find an innovator to bring the company back for the future. Tim built a lot value in the company, but I don’t see anything improving as a stakeholder other than shareholders. That’s a problem. The employees make less, the customers pay more, and the CEO spends billions on projects because he has no idea what technology they can really make work and what they can’t. He’s no Steve Jobs. This made tremendous value for the company over the last 13+ years, but I don’t see it rising now. I just don’t see how Apple can truly be Apple without a visionary. And what Tim has done only emboldened then shareholders and executives. All the other stakeholders got a raw deal. Apple is the IBM from their commercial so many years ago - but they’re worse.
The trouble is innovation isn’t profitable.

Maintaining market share is profitable and that’s what Tim Cook does well. So the shareholders love him.

Remember Jobs was fired from his own company because of too much innovation (and lack of profitability).
Score: 5 Votes (Like | Disagree)
telepheedian Avatar
9 months ago
They have no business launching this until they fix Siri. Meta AI is already far better at answering general questions, and it's not even really competitive with other AI services at this point.
Score: 5 Votes (Like | Disagree)