Apple Continues Promoting Severance Ahead of Season 2 Premiere
The second season of hit television show Severance is set to be available to stream starting tomorrow, and Apple is continuing to promote the show. The company's main Apple.com website now has a section dedicated to Lumon Industries, the fictional business that "innies" work for in Severance.

On Tuesday, several key Severance actors attended a promotion at Grand Central Terminal in New York City. The team sat at workstations modeled after the workstations they use on the show, and sat in a glass cube for several hours as part of a live-action Severance event attended by the public and members of the press.
Severance actors have also been attending talk shows. Adam Scott, one of the main characters of the show, visited The Late Show with Stephen Colbert. Scott said that during the promotion at Grand Central Terminal, the actors were locked in the cube for several hours. "None of us peed at all, for three hours," he said. "Didn't leave a glass cube for three hours." Scott went on to say it was a lot of fun, though.
Members of the media have already been able to watch the second season of Severance, and it is so far
receiving rave reviews.
The show is available on Apple TV+, Apple's streaming service that's priced at $9.99 per month.
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...
Popular Stories
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26.5 is now available for developers, and while it doesn't include any new Siri capabilities, there are some major changes for the European Union, and smaller tweaks for features available worldwide.
Suggested Places
In the Maps app, there's a new "Suggested Places" feature that recommends locations to visit based on trending places nearby and recent searches. When Apple launches ads in ...
Apple has been celebrating its upcoming 50th anniversary by hosting surprise performances and other events around the world over the past few weeks, and now Bloomberg's Mark Gurman has revealed details about the company's grand finale.
In a social media post, Gurman said Apple's celebrations will conclude this week with a finale at its Apple Park headquarters for employees.
A special...