Paid iCloud storage overwhelmingly remains the most popular Apple service in the United States, according to a new report from Consumer Intelligence Research Partners (CIRP).
Nearly two-thirds of Apple customers in the United States opt for paid iCloud storage, surpassing other services like Apple Music, Apple TV+, and AppleCare in terms of user adoption. In comparison, Apple Music and Apple TV+ have achieved moderate penetration rates among Apple customers, with 42% and 32% adoption, respectively. AppleCare, the company's extended warranty service, sees even lower adoption, with only 17% of iPhone buyers opting for the additional coverage.
These other services, while significant contributors to Apple's Services revenue, operate in highly competitive markets, unlike the cloud storage market where no service is able to offer such a deeply integrated experience with Apple devices as iCloud. Many users opt for just one music service and multiple video subscriptions, which limits the growth potential for Apple's subscription offerings. As Apple's hardware sales growth slows, the company has increasingly turned to its services segment as a source of revenue.
Paid iCloud subscriptions start at $0.99 per month for 50GB of storage, $2.99 per month for 200GB, and $9.99 per month for 2TB. These standalone iCloud storage plans can also be bundled with other Apple services through Apple One, which offers three tiers: the Individual plan at $16.95 per month includes 50GB of iCloud storage, Apple Music, Apple TV+, and Apple Arcade; the Family plan at $22.95 per month includes 200GB of iCloud storage and extends those services to up to six family members; and the Premier plan at $32.95 per month includes 2TB of iCloud storage and adds Apple News+ and Apple Fitness+.
Wednesday October 29, 2025 4:22 am PDT by Tim Hardwick
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Friday October 31, 2025 1:40 pm PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
Monday October 27, 2025 7:55 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Friday October 31, 2025 7:32 am PDT by Joe Rossignol
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Thursday October 30, 2025 4:42 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Monday October 27, 2025 4:51 pm PDT by Juli Clover
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
Wednesday October 29, 2025 7:13 am PDT by Tim Hardwick
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Tuesday October 28, 2025 1:07 pm PDT by Juli Clover
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas.
The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device.
The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
It's the only one I pay for and use ... and yet I'm still upset about it as they force me to the 2TB plan for $10/mo as opposed to offering something for less that is somewhere between 200gb and 2TB, which I'm sure they know a ZILLION people would choose
Nearly two-thirds of Apple customers in the United States opt for paid iCloud storage, surpassing other services like Apple Music, Apple TV+, and AppleCare in terms of user adoption.
Thanks in large part to Apple not increasing the free 5GB in like forever.
