iPad Marketing VP: iPad and Mac are Complementary Devices, Not Competing Devices
For her review of the new M4 iPad Pro, The Wall Street Journal's Joanna Stern spoke with Tom Boger, Apple's vice president of iPad and Mac marketing. Stern focused on comparing the iPad Pro to a MacBook, and asked some targeted questions about the way Apple views the two devices.
According to Boger, Apple sees the iPad Pro and Mac as devices that are meant to be used alongside one another. "We don't see them as competing devices," he said. "We see them as complementary devices." While the iPad is a "touch-first device," the Mac is designed for "indirect manipulation," with a mouse or keyboard, which is a point that Apple has reiterated several times over the years.
"macOS is for a very different paradigm of computing," he went on to explain after Stern asked about the possibility of running Mac apps on the iPad or a Mac with a touch screen. Boger said that many Apple customers have both devices, and use the iPad to "extend" Mac work with Continuity.
When asked if Apple would ever change its mind on a touch screen Mac, he didn't say no. "Oh, I can't say we never change our mind," he told Stern.
Stern traded her MacBook for an iPad for her review, and said that the iPad was better for portability, touch, and 5G connectivity, a feature not available on the Mac. The Mac offered superior port options (it has more than one), better software and multitasking, longer battery life, and better multi-display support.
Stern's full review and interview with Boger can be read over at The Wall Street Journal.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
