Kuo: MacBook Sales Down 30% Amid No New Products for Remainder of 2023
MacBook sales have dropped significantly amid Apple's decision to launch no new Macs for the remainder of 2023, Apple supply chain analyst Ming-Chi Kuo reports.
In a new post on Medium, Kuo claimed that MacBook sales as a whole are expected to be around 30% lower this year compared to 2022, reducing to about 17 million units. He highlighted that demand for the 15-inch MacBook Air has dropped substantially following the end of the back-to-school period, revising shipment forecasts down by approximately 20% or more.
In September, Kuo reported that Apple is unlikely to release any new MacBook models with the M3 chip this year. With no new product launches for the rest of 2023, Kuo now expects MacBook shipment momentum to be significantly lower than in previous seasons. He added that declining work-from-home demand and the waning appeal of Apple silicon and mini-LED displays are also driving MacBook sales down.
Kuo believes that one reason for Apple choosing to withhold the launch of any products is to clear inventory ahead of new releases next year. Apple apparently expects the M3 series of chips to boost Mac sales in 2024, but Kuo says this is yet to be seen.
In a previous report, Kuo seemed skeptical of new MacBooks with M3 chips boosting sales. He warned that demand for these devices might still be "below expectations" due to a "lack of growth drivers." Kuo was essentially saying that Apple will no longer have the growth catalysts that it did over the past few years, such as a pandemic-driven work-from-home boost in demand or the newness of Apple silicon, which spurred many customers to upgrade from Intel-based Macs. However, given Mac and iPad sales already significantly declined in 2023, Apple will at least have more favorable year-over-year sales comparisons in 2024.
Popular Stories
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28.
The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon.
Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week.
iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. iOS 26.2 is compatible with the iPhone 11 series and later, as well as the second-generation iPhone SE.
The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21.
There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
Apple today released macOS Tahoe 26.2, the second major update to the macOS Tahoe operating system that came out in September. macOS Tahoe 26.2 comes five weeks after Apple released macOS Tahoe 26.1.
Mac users can download the macOS Tahoe update by using the Software Update section of System Settings.
macOS Tahoe 26.2 includes Edge Light, a feature that illuminates your face with soft...
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products.
Here's what's supposedly coming:
An improved pairing process, though no details were provided. AirTag pairing is already...
Apple today released iPadOS 26.2, the second major update to the iPadOS 26 operating system released in September. iPadOS 26.2 comes a month after iPadOS 26.1.
The new software can be downloaded on eligible iPads over-the-air by going to Settings > General > Software Update.
iPadOS 26.2 continues with the multitasking improvements that were added with iPadOS 26.1. You can now drag and...
Apple today released iOS 26.2, iPadOS 26.2, and macOS 26.2, all of which introduce new features, bug fixes, and security improvements. Apple says that the updates address over 20 vulnerabilities, including two bugs that are known to have been actively exploited.
There are a pair of WebKit vulnerabilities that could allow maliciously crafted web content to execute code or cause memory...
