Apple's Back to School Deals Launching Soon in Europe, Asia and the Middle East

Apple today plans to launch its annual "Back to School" promotion in the UK and select countries in Europe, Asia, and the Middle East. Websites in countries where back to school deals will be going live soon are currently down.

2022 back to school apple feature
Higher education students and educators in eligible countries can get an Apple gift card, AirPods, or Apple Pencil with the purchase of select Macs and iPads.

Gift cards are available in the UK, France, Italy, Norway, Sweden, Poland, Ireland, Austria, the Netherlands, Spain, Portugal, Switzerland, and Denmark. In the UK, gift cards valued at up to £130 are available with the purchase of an eligible device, and in other European countries, the amount tops out at €150.

AirPods or an ‌Apple Pencil‌ are available for free with a Mac or an iPad purchase in Germany, Hungary, Czechia, Belgium, Türkiye, Hong Kong, China, Taiwan, Vietnam, Malaysia, and the United Arab Emirates. Customers who buy a 24-inch iMac, MacBook Pro, or MacBook Air can get AirPods 3 with Lightning Case for free, while customers who purchase a Mac mini can get AirPods 2 for free. Upgrades to higher-tier AirPods are available for an additional fee, so those eligible for AirPods 2 can upgrade to AirPods 3 or AirPods Pro, and those eligible for AirPods 3 can upgrade to AirPods Pro. Those who buy an iPad Pro or an iPad Air will get a free second-generation ‌Apple Pencil‌.

Qualifying devices include the ‌MacBook Air‌, ‌MacBook Pro‌, ‌iMac‌, and ‌Mac mini‌, as well as the ‌iPad Pro‌ and the ‌iPad Air‌.

Apple is providing its standard educational discounts, and students are able to get lower prices on Macs and iPads through the EDU store in each country. Students are also eligible for AppleCare+ at a 20 percent discount.

Apple's Back to School promotion requires verification through UNiDAYS in many countries, with full terms and conditions available on the promotional pages for Apple's country-specific websites.

Back to School deals will be available when the EDU stores in each country come up in a few hours and they will last through October 23, 2023.

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Top Rated Comments

TinaBelcher Avatar
30 months ago
For a sec I got so pissed and thought to myself "Dammit!! I just ordered my 15-inch MacBook Air through the student section, and you're telling me I could've gotten a free pair of AirPods, too?!" but then I read the last part about having to verify my education.... yeah, I'm good

Score: 2 Votes (Like | Disagree)
contacos Avatar
30 months ago
Chill. Summer break doesn’t even START for another 2,5 weeks here in parts of Germany ?
Score: 2 Votes (Like | Disagree)
Apple Fan 2008 Avatar
30 months ago

Summer in the US is OVER. NFL training camps start in a couple of weeks... time to get back to school and work, ppl.
Ummm…. It’s half way in July. US schools open in August/September. (Depending on the state)
Score: 1 Votes (Like | Disagree)
TexStones Avatar
30 months ago

Ummm…. It’s half way in July. US schools open in August/September. (Depending on the state)
Fun fact: K12 schools in the US run as late as the end of June in some areas, and start as early as late July in other regions. There is only a 3-4 week period during which no US K12 schools are operating, with the exception of summer schools and some year-round experimental sites.
Score: 1 Votes (Like | Disagree)
syklee26 Avatar
30 months ago
This is getting worse and worse…. Used to be able to get a free iPod for a $1000 laptop, now an apple pencil?
Score: 1 Votes (Like | Disagree)