Apple Reportedly Still Planning High-End and Low-End Versions of Second-Generation Headset in 2025
Apple's second-generation AR/VR headset will be offered in high-end and low-end versions and shipments are expected to be around ten times those of the first generation model, according to Apple industry analyst Ming-Chi Kuo.
Multiple rumors have indicated that Apple's first AR/VR headset coming later this year will be priced somewhere around $3,000 and will be positioned as a device for developers, content creators, and professionals. Apple expects to sell just one headset per day per retail store, and the company has told suppliers that it expects sales of seven to 10 million units during the first year of availability.
The expensive price point is due to the high-end hardware that Apple is using, but the company reportedly wants to make a future version more affordable by using less pricey components such as lower-resolution lenses.
That could see Apple offer a two-tiered series of the second-generation device to appeal to a wider customer base, similar to the way it offers both standard and more premium Pro-branded iPhones each year.
The company's plans to release a cheaper version were first reported by The Information's Wayne Ma and Bloomberg's Mark Gurman earlier this year, but the assertion that it will be one of two second-generation models is a more specific claim attributed to Kuo.
According to one report, Apple's manufacturing partner Foxconn is already developing a cheaper second-generation version of the headset, but it is still believed to be in the early stages. Gurman has said the second-generation headset could arrive in 2024 or 2025, whereas Kuo's sources suggest to him that a 2025 release is more likely.
The first generation model of Apple's mixed reality headset is expected to be announced during Apple's WWDC opening keynote on Monday, June 5.
Popular Stories
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker.
The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy.
The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device.
The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
