Top Stories: iPhone 15 Pro Pricing, New iOS 16.4 Beta, Siri vs. ChatGPT, and More

Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase?

top stories 18mar2023
This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all the details on these stories and more!

iPhone 15 Pro Predicted to See First Price Increase Since iPhone X

Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max models could be more expensive than existing models.

iphone 14 pro max deep purple feature purple
In a research note this week, technology analyst Jeff Pu said he believes the iPhone 15 Pro models will see a price increase due to several rumored hardware upgrades, including a titanium frame, solid-state buttons with additional Taptic Engines for haptic feedback, camera improvements, increased RAM, a USB-C port, and more.

The higher-end/Pro tier of the iPhone has started at $999 since the iPhone X was released in 2017.

Report: Apple CEO Tim Cook Ordered Headset Launch Despite Designers Wanting to Wait for AR Glasses

Apple is widely expected to announce its long-rumored AR/VR headset at WWDC this June following several years of development.

apple mixed reality headset concept by david lewis and marcus kaneApple headset concept by David Lewis and Marcus Kane

The Financial Times this week reported that Apple CEO Tim Cook approved the headset's launch despite some of the company's designers preferring to wait for a lightweight pair of AR glasses. The current headset is expected to be a bulkier device with a head strap.

Apple Seeds Fourth Betas of iOS 16.4 and iPadOS 16.4

The fourth beta of iOS 16.4 was seeded to developers and public beta testers this week. Apple says the update will be released in the spring.

iOS 16
iOS 16.4 includes a handful of new features and changes, including support for push notifications from websites, Podcasts app improvements, new emoji options, and a new beta software installation method that will make it harder to get the iOS 17 developer beta for free.

Refurbished iPhone 13 Models Now Available From Apple's U.S. Store

Apple this week started selling refurbished iPhone 13 models through its online store in the U.S. for the first time since the devices launched in 2021.

apple refurbished iphone 13
All four models are listed on the refurbished store, including the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max, but availability fluctuates over time. The devices are discounted by over 15% compared to Apple's original brand new pricing.

iPhone 14 and iPhone 14 Plus in Yellow Launched This Week

Yes, it's just a new color, but the iPhone 14 and 14 Plus are now available in a Yellow finish following Apple's announcement earlier this month.

iPhone 14 Yellow Feature 2
The launch of a new color brings some renewed attention to the iPhone 14 series, which launched in September 2022. There are no other changes to the devices beyond the Yellow finish, so consider waiting for the iPhone 15 later this year if you are interested in new features.

Apple Engineers Reportedly Exploring ChatGPT-Like AI Despite Siri Design Flaws

Amid the rise of AI-powered chatbots like ChatGPT, a report this week from The New York Times claims that Apple engineers have been testing language-generation concepts recently.

siri phil schiller
A separate report from 9to5Mac this week also highlighted Siri-related language-generation code in tvOS for the Apple TV, but it's unclear exactly what Apple's plans are for this quickly-evolving technology.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Popular Stories

iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...

Top Rated Comments

haunebu Avatar
34 months ago
This is the most boring time in history to be an Apple fan. Yay, another incremental iPhone update. Wow, iOS 16.4. Can't wait for the revolutionary 16.5 with additional "memoji" :rolleyes:

And let's all hold out hope for the augmented reality product that never comes, right?
Score: 9 Votes (Like | Disagree)
PinkyMacGodess Avatar
34 months ago
Stephen Hawking warned about AI. Movies have played devil's advocate of the dangers of AI.

Let's all do AI? :rolleyes::oops:o_O

If I had only been able to wait for a refurb Pro Max. It's all in the timing.
Score: 7 Votes (Like | Disagree)
zoozx Avatar
34 months ago
Apple no longer is superior as it was many years ago, many cheaper alternatives that are as good, equal or even better.
Apple needs to focus on cheaper, better options to be innovative and a leader once again.
Score: 6 Votes (Like | Disagree)
LIVEFRMNYC Avatar
34 months ago
The 15 Pro/Pro Max is looking like a major upgrade even from the 14 Pro/Pro Max. I'm hoping all the rumors are true.
Score: 3 Votes (Like | Disagree)
oofio2461 Avatar
34 months ago
What a "Amazing" Time to be a Apple Fan.
Score: 3 Votes (Like | Disagree)
transphasic Avatar
34 months ago

Apple no longer is superior as it was many years ago, many cheaper alternatives that are as good, equal or even better.
Apple needs to focus on cheaper, better options to be innovative and a leader once again.
This is the issue when a company is led by a bean counter like cookie instead of a visionary like Jobs.

Cookie's sole purpose in life is to live off of Apple's reputation for cool, edgy, innovative products from the past, while selling boatloads of cheaply made, poorly-conceived current product designed to satiate Wall Street's quarterly earnings demands, nothing more.

Cookie has zero creativity and represents a corporate-focused CEO incapable of developing new, innovative and attainable products for the masses the way Jobs wanted to, and frequently did. Cookie probably looks at the stock price 40-50 times per day, dozing off in meetings after stressing for hours how to squeeze another $100 out of already frustrated customers who have endured significant price hikes the last 5 years.

Apple was developing a broad product line years ago, with rationally-priced iPhones at $400 or $500; now the top of the line is exceeding $1,000 - absurd for a phone that cookie hopes customers will replace in 2 years.

They need new leadership, while Warren Buffet might applaud the quarterly earnings reports Apple pumps out showing huge profits, the brand and userbase are suffering as the product quality and design have become afterthoughts.
Score: 3 Votes (Like | Disagree)