Starting today, the new Apple TV 4K is available for pickup at select Apple Stores around the world, with no pre-order required. Pricing starts at $129 for the 64GB model without Ethernet and Thread support, while the full-spec 128GB model costs $149.
The new Apple TV is also available for walk-in customers at Apple Stores that have stock, but we recommend arranging a pickup just in case.
To order a product with Apple Store pickup, add the product to your bag on Apple.com or in the Apple Store app, proceed to checkout, select the "I'll pick it up" option, enter your ZIP or postal code, choose an available Apple Store location, select a pickup date, and select a 15-minute check-in window. Payment is completed online, and a valid government-issued photo ID and the order number may be required upon pickup.
Here's a recap of 10 changes with the new Apple TV:
- A15 Bionic chip: The new Apple TV is equipped with the A15 Bionic chip for up to 50% faster performance than the previous model with the A12 Bionic chip. Apple says this results in improved responsiveness and faster navigation. Apple adds that graphics performance is up to 30% faster for smoother gaming.
- 4GB of RAM: The new Apple TV is equipped with 4GB of RAM, compared to 3GB in the previous model, for improved responsiveness.
- 128GB storage option: The new Apple TV is available with up to 128GB of storage, compared to a max of 64GB for the previous model.
- HDR10+ support: In addition to Dolby Vision, the new Apple TV now supports HDR10+ content in supported apps.
- Siri Remote with USB-C port: The new Siri Remote is equipped with a USB-C port instead of Lightning for charging.
- Thinner and lighter design: Apple says the A15 Bionic chip's increased power efficiency allowed for the internal fan to be removed in the new Apple TV, resulting in the device having a more compact design that is around 12% thinner and around 50% lighter than the previous model.
- No more "TV" branding on top: The new Apple TV no longer has "TV" imprinted on the top of the device and instead simply has a centered Apple logo.
- Lower pricing: The new Apple TV starts at $129 with 64GB of storage, while the previous model started at $179 with 32GB of storage. While you need to spend $149 to get an Ethernet port, Thread support, and 128GB of storage, that's still cheaper than any of last year's models.
- No charging cable in the box: The new Apple TV ships without a charging cable in the box for the Siri Remote, except in Brazil. Apple sells a new woven USB-C cable separately for $19.
- Packaging changes: The new Apple TV comes in a slightly more rectangular box that no longer has outer plastic wrap.
