Apple Expecting to Ship 1.5 Million Units of $2,000+ AR/VR Headset in 2023 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Expecting to Ship 1.5 Million Units of $2,000+ AR/VR Headset in 2023

Apple plans to ship approximately 1.5 million units of its upcoming AR/VR headset in 2023, according to reliable Apple analyst Ming-Chi Kuo.

apple mixed reality headset mockup feature yellow
In a research note, Kuo reiterated that Apple plans to announce its long-rumored mixed-reality headset during an event in January 2023. The company's first AR/VR headset is expected to cost upwards of $2,000, making it a niche product. As a result, Kuo says shipments of the device are unlikely to exceed 1.5 million units in 2023.

In May, Apple presented its AR/VR headset to Apple board members, indicating that the device is nearing its final stages before launch. Despite having worked on the headset for several years, recent problems during development related to overheating and performance have delayed the launch of the product.

The headset is expected to be powered by a chip with on-par performance as the M1 Pro in the 14-inch and 16-inch MacBook Pro.

The headset will feature more than a dozen cameras for tracking hand movements, two ultra-high-resolution 8K displays and advanced eye-tracking technology. Renders shared by The Information last year offered us a look at the potential design of the headset.

Apple is already reportedly working on the second-generation version of its AR/VR headset. According to Kuo, the new model of the headset will launch in the first half of 2025, alongside a cheaper and more affordable model.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

openai logo orange

OpenAI Reportedly Working on an AI Smartphone to Rival iPhone

Monday April 27, 2026 6:53 am PDT by
OpenAI is working on a smartphone in what appears to be a significant reversal from previous reports that the company had no plans to enter the phone market, according to supply chain analyst Ming-Chi Kuo. Kuo shared the findings from his latest supply chain checks in a post on X, saying MediaTek and Qualcomm are the chosen chip partners and Luxshare Precision Industry is the exclusive...
openai logo neon

OpenAI Fast-Tracking AI Phone for 2027 Launch, Says Kuo

Tuesday May 5, 2026 5:18 am PDT by
OpenAI is said to be fast-tracking development of its first "AI agent phone," with the company now aiming to mass produce the device as early as the first half of next year, according to industry analyst Ming-Chi Kuo. Late last month, Kuo revealed OpenAI's work on a smartphone, contradicting earlier reports that the company had no plans to enter the mobile market. Kuo said MediaTek and...
General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Second watchOS 26.5, tvOS 26.5 and visionOS 26.5 Betas

Monday April 13, 2026 10:06 am PDT by
Apple today provided developers with the second betas of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes two weeks after Apple released the first betas for each platform. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word ...

Top Rated Comments

akfgpuppet Avatar
49 months ago
$2000 when Meta is around $500 will be a tough sell, even for a niche product. Of course it will have its buyers, but I can’t see thing gaining a lot of traction.
Score: 16 Votes (Like | Disagree)
appleguy123 Avatar
49 months ago
I’m usually a first adopter for all new tech, but I just don’t see the sales pitch for this device yet. I get why Apple and Facebook want to create virtual worlds where they get a cut of all the money spent inside them, but I don’t get why I’d want to pay money to pretend to live in such a place.
Score: 13 Votes (Like | Disagree)
49 months ago
Calm down Kuo. I would rather buy Intel broken down buggy driver infested GPUs than buy ANY VR headset crap.
Score: 12 Votes (Like | Disagree)
michaelant Avatar
49 months ago
I'm not buying one unless it looks exactly like that drawing we've come to love.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
49 months ago
$2000 for an overly new product developed by Apple? The App Store itself hasn’t even matured yet for AR/VR. The bottom line, It’s too pricey! Honestly, it should start at $999.
Score: 9 Votes (Like | Disagree)
d5aqoëp Avatar
49 months ago
VR gives me headaches with screen so close to my eyes.
Score: 7 Votes (Like | Disagree)
Related Apple News: Lifestyle | Travel | Sport | World News | Education