iPhone 13 Demand Weakening Ahead of Holidays, Apple Tells Suppliers

Apple has informed some of its component suppliers that demand for the iPhone 13 models is slowing ahead of the holidays, reports Bloomberg. Reports of weakening demand come as delivery estimates for the ‌iPhone‌ 13 and 13 Pro have started to improve, with the devices available to ship before Christmas.

iPhone 13 Pro Feature Blue
Apple in October cut 2021 iPhone 13 production by as many as 10 million units because of industry wide chip shortages. Apple was planning to produce 90 million ‌iPhone‌ 13 models in 2021, but Broadcom and Texas Instruments were unable to deliver enough components.

According to Bloomberg, Apple was aiming to make up the shortfall in 2022 when supplies improve, but Apple has now informed vendors that it may not end up getting the necessary orders from customers.

During Apple's fourth quarter earnings call in October, Apple CEO Tim Cook said that the supply constraints on iPhones, iPads, and Macs had already cost Apple around $6 billion, and that the supply issues would continue into December.

At launch, available ‌iPhone‌ 13 and ‌iPhone‌ 13 Pro models sold out quickly, and for a good month after launch, there were long lead times on shipments. Cook said during the call that Apple was "working feverishly" to boost iPhone 13 supplies, and it appears that stock is now catching up with demand.

Related Forum: iPhone

Popular Stories

iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...

Top Rated Comments

Michael Scrip Avatar
51 months ago

Makes sense. Minor “upgrade” from a 12.
Very true. The 13 is a minor upgrade year-over-year from the 12. I'll go as far to say you shouldn't upgrade to a 13 if you already have a 12.

But... how many of the billion iPhones out in the world are actually last year's 12 series? Not that many.

There are still PLENTY of iPhone 11, Xs, X, 8, etc out there whose owners could upgrade to the 13.

iPhones are pretty good these days and can last a long time. Hardly anyone is replacing an iPhone after just one year... and even two years is becoming rare.

So remember that the next time someone says "this new iPhone isn't much different than last year's iPhone"

It's not for them.

:p
Score: 19 Votes (Like | Disagree)
Quu Avatar
51 months ago

I don't agree that it's a minor upgrade from the 12.

The 13 Pro Max may have the single-best Back Wide image sensor Apple ever offers; they're going to a 48 Mpx with pixel binning next year.

Also, the additional SRAM in the A15 makes a very BIG difference, both for Perf & for Power Efficiency !
I even own a 13 Pro Max and think it's a minor upgrade over a 12. Let's not kid ourselves here, there's no massive changes. Heck even the photos I take look almost identical to the 11 Pro it replaces, admittedly I'm no professional photographer.
Score: 13 Votes (Like | Disagree)
IamTimCook Avatar
51 months ago
Fool me once Macrumors….
Same exact story every year. Suppliers leak that Apple told them they’re cutting back on orders because of weak demand.
Apple’s following earning call… “We‘ve sold the most iPhones ever!”

Seriously, rinse and repeat articles here. Lol
Score: 10 Votes (Like | Disagree)
ouimetnick Avatar
51 months ago
Makes sense. Minor “upgrade” from a 12. Plus people may be opting for lower cost iPhone models as well.

If only the lead time for the new MacBook Pro would improve. I’m waiting till late January till mine arrives.
Score: 9 Votes (Like | Disagree)
Blackstick Avatar
51 months ago
Nothing unusual. For the iPhone 13 Pro it especially makes sense. Those who buy the most expensive, top of the line phones are early adopters - they're very dialed into the latest releases and want them asap.

Anyone buying an iPhone by now... not necessarily looking for latest and greatest - although some will, sure.
Score: 9 Votes (Like | Disagree)
Amazing Iceman Avatar
51 months ago
Most people ordered them quickly before stock ran out. I ordered a Pro Max and the wait is until December 15 - 30
Score: 7 Votes (Like | Disagree)