Twitter Deploying Top-Spec MacBook Pros Across App Development Teams
Twitter is deploying top-spec MacBook Pros with the M1 Max Apple silicon chip to all of its iOS and Android engineers for app development, representing yet another push for the adoption of Apple silicon Macs in the enterprise.

The news was shared by John Szumski, a senior staffer at Twitter for the company's mobile platforms. In a tweet, Szumski said that Twitter will be rolling out fully-maxed-out MacBook Pros to all of its iOS and Android engineers. Szumski added that the new Apple silicon Macs are showing significant improvements in top-line performance for Twitter's app development compared to currently used Intel Macs.
An engineer at Reddit also shared a similar sentiment. Jameson, a staff engineer at Reddit,
said that the new MacBook Pros have cut Reddit's app build time by 50%, yielding improved productivity for engineers. Breaking down the cost of deploying new MacBook Pros to Reddit's engineers, Jameson said, "for a team of 9, $32k of laptops will actually save $100k in productivity over 2022."
Apple promises considerable improvements for developers with the new M1 Pro and M1 Max Apple silicon chips. According to tests done by Apple, the 10-core CPU M1 Pro and M1 Max chips in the large 16-inch MacBook Pro offer 3.7x faster Xcode build times than the 8-core Intel i9 16-inch MacBook Pro. In terms of power efficiency and battery life, Apple says the new chips allow developers to "compile up to four times as much code in Xcode" on a single battery charge.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...