Apple's Eddy Cue Reportedly Advising Tom Brady's New NFT Company - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple's Eddy Cue Reportedly Advising Tom Brady's New NFT Company

NFL star quarterback Tom Brady is teaming up with entrepreneur Richard Rosenblatt to launch a new NFT company called Autograph this spring, and Apple executive Eddy Cue will serve as an advisor to the company, according to CNN.

eddy cue photo
As a Senior Vice President at Apple, Cue oversees many of the company's services, such as Apple Music, Apple TV+, Apple Maps, and iCloud. Once a fixture at Apple Events, Cue has maintained a relatively low profile over the last few years, at least in the public eye. One of Cue's last appearances was in September 2020, when he praised British carrier EE's launch of smartphone plans bundled with multiple Apple services.

It is not uncommon for Apple executives to serve as board members or advisors to other companies, with Cue also sitting on Ferrari's board.

NFTs, or non-fungible tokens, are the latest cryptocurrency phenomenon. A non-fungible token is essentially a digital commodity like an image that has been authenticated with the same blockchain technology behind Ethereum. Twitter co-founder Jack Dorsey's first-ever tweet sold as an NFT for $2.9 million last month amid the NFT craze.

(Thanks, MyHealthyApple!)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

nikhsub1 Avatar
65 months ago
I understand NFT's but I don't get the hype. The money being paid for nonsense is astounding to me.
Score: 23 Votes (Like | Disagree)
!!! Avatar
65 months ago
NFTs sound like a money laundering scheme. Also, I wonder if Apple is aware of how much energy is wasted on this crypto stuff? Surely that goes against their green goals?
Score: 17 Votes (Like | Disagree)
65 months ago
I came across a tweet that technically explains how NFT works.
Call me old fashioned but that sounds like a scam :oops:

Attachment Image

Attachment Image
Score: 11 Votes (Like | Disagree)
ryanmillercg Avatar
65 months ago
I thought Apple cared about the environment? Eddie isn't quite aligned with that cause, apparently. https://www.wired.com/story/nfts-hot-effect-earth-climate/
Score: 8 Votes (Like | Disagree)
ArPe Avatar
65 months ago
Another get richer scam by the 1% and celebs and criminals who don’t care if it harms the planet or the little guy who can barely afford the fees and commissions to join in.
Score: 7 Votes (Like | Disagree)
Bug-Creator Avatar
65 months ago

I understand NFT's but I don't get the hype. The money being paid for nonsense is astounding to me.
Dutch Tulip crisis

DotCom Bubble

Subprime mortages

Cryptocurrencies

......

Well the list goes on and one and it they all have few things in common.
- a religious aspect to make people believe something that is clearly not true (well every religion should also be in th list above)

- some people either directly scamming people for money or trying to legitimize money/wealth they already have

- the tell of some big conspiracy making sure YOU fail to get in with this money making machine

- they do run for years, decades and even longer with some normal people getting lucky by getting out before the fall


Brought to you by:
RantOfTheWeek LTD
Score: 6 Votes (Like | Disagree)
Related Apple News: Motoring | Sport | Opinion | Mac | Business