Moment, the company behind the Moment photo editing app and Moment lenses for iPhone, today announced an Instant Film update for its RTRO app, which is designed to capture vintage photo and video clips.
The new Instant Film feature is designed to work like a real instant film camera, generating a unique film-like effect that can be seen in real time when capturing photos.
Moment says that Instant Film uses a new Analog Effects Engine that allows for generative photo effects, with each photo captured looking slightly different similar to what you might get out of a real film camera. Each effect is based on dozens of variables so every photo is one of a kind.
To create the new Instant Film feature, Moment studied how chemical effects were created during the film's development process to create an emulation in the viewfinder as you take a photo, giving users control over what the photo will look like and the intensity of the generated effect.
Instant Film is a RTRO+ feature, with RTRO+ available for $3.99 per month, $19.99 per year, or a one-time payment of $49.99. RTRO can be downloaded from the App Store. [Direct Link]
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I downloaded this just to see how the “real time exposure” worked. I got spammed with pop ups about subscribing and they wanted me to spend $2.99 or commit to a Pro plan to even TRY it once. No thanks :(
“...is designed to capture vintage photo and video clips.”
That makes it sound like it’s a film/slide scanner. The camera still just captures new images purely digitally, this is just an overlay effect to make your pics resemble poorly developed film.
As a Polaroid aficionado, this is really odd. The effect is accurate-ish but to expired film and film developed in the cold. Instagram is already full of fake digital Polaroids that get mixed in with actual film photos.
That said, the technology looks pretty cool. They did their research on the ways film can go wrong :)
I'm curious how they can get away with the "TIMEZERO" name. Time-Zero is likely still a trademarked name since it was the film for SX-70 cameras produced until 2008.
