Amazon's 48-Hour 'Prime Day' Event Takes Place October 13 and 14

For the last few years, Amazon has been hosting an epic Prime Day sale that offers up deals and discounts on a huge range of products, and like 2019, this year's Prime Day will actually take place over two days, kicking off at midnight on October 13.

prime day 2020
As usual, Amazon already has some early Prime Day deals on its website exclusively for Prime subscribers, with early discounts on Alexa devices and other Amazon products. Prime Day itself will include discounts on everything from tech products to home products, clothing, toys, and more.

Prime Day 2020 is a little later in the year than usual because of the ongoing global health crisis, but when it starts, Amazon's website will be filled with lightning deals that kick off at different times over the course of the day, with the available products rotating over time. Lightning deals last for as long as stock lasts, and some of the better deals can go quick.

Last year, we did a live blog covering all of the best Apple-related deals available during Amazon's Prime Day, and we plan to do similar coverage this year so make sure to tune in to MacRumors on October 13 and 14 for help sorting through all of the sales.

Prime Day sales are designed for Amazon Prime members, and a Prime membership is required to get the deals, although non-Prime customers can get access to the deals by signing up for a free 14-day Prime trial in October and then choosing not to continue to paid membership at the end of the trial period.

Prime Day discounts will be available to Amazon customers in the United States, U.K., U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and – participating for the first time this year – Turkey and Brazil.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

Top Rated Comments

adamjackson Avatar
70 months ago
Remember, there are scandals around Prime Day with stories every year about Amazon jacking up prices the day before or fake-inflation of prices to make consumers feel like they're getting a deal. Also stories about merchants who see their prices adjust without prior notice from Amazon. It may not be a good deal even if Amazon is saying it is.

When in doubt, a site like https://camelcamelcamel.com can let you see historical pricing for the item you're about to buy so you can see if it's a good deal.
Score: 18 Votes (Like | Disagree)
MacOH21 Avatar
70 months ago
Time to buy my Amazon [S]listening device[/S] echo sphere for $25.
Score: 9 Votes (Like | Disagree)
harambe4ever Avatar
70 months ago
I've never once seen something I actually want that is on sale during Prime Day. It's a great marketing tool by Amazon that gets the media to jump with excitement, but I think most people know it is a gimmick.
Score: 6 Votes (Like | Disagree)
mattopotamus Avatar
70 months ago

Remember, there are scandals around Prime Day with stories every year about Amazon jacking up prices the day before or fake-inflation of prices to make consumers feel like they're getting a deal. Also stories about merchants who see their prices adjust without prior notice from Amazon. It may not be a good deal even if Amazon is saying it is.

When in doubt, a site like https://camelcamelcamel.com can let you see historical pricing for the item you're about to buy so you can see if it's a good deal.

It's very similar to most holiday deals. They advertise something as originally $2000 and today is $1300 (save $700). The problem is it's always $1350 so you are always getting a similar deal. Sure there are savings, but nothing like the way it is advertised.
Score: 6 Votes (Like | Disagree)
chasing.stoke Avatar
70 months ago
Prime day? This is iPhone day baby
Score: 5 Votes (Like | Disagree)
PickUrPoison Avatar
70 months ago

<snip>
When in doubt, a site like https://camelcamelcamel.com can let you see historical pricing for the item you're about to buy so you can see if it's a good deal.
100%. And it’s also important to check prices before ordering even when it’s not Prime day, since Amazon won’t make price adjustments anymore.

If the price goes down, say, the day after you receive the item, you’re out of luck, except for returning it (if allowed).
Score: 5 Votes (Like | Disagree)