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Apple Extends U.S. Back to School Sale for Two Weeks, Excludes New iPad Air

Following the debut of the new Apple Watch Series 6, the refreshed iPad Air, and the low-cost eighth-generation iPad, Apple has extended its Back to School sale in the United States, with the promotion now ending on October 12 instead of September 29.

apple back to school 2020
In addition to extending the dates of the sale, Apple has also updated its Terms and Conditions [PDF] to exclude the new ‌iPad Air‌ from the promotion. Customers who purchase one of the new $599 ‌iPad Air‌ models (which are not available for sale yet) will not be eligible to get free AirPods.

Prior to today's update, both the iPad Pro and the ‌iPad Air‌ were eligible products that customers could purchase to take advantage of the free AirPods promotion.

The Back to School Sale in the United States initially launched on June 15, and it provides a $159 credit toward the purchase of AirPods, AirPods Pro, or AirPods with Wireless Charging case for those who purchase a MacBook Air, MacBook Pro, iMac, ‌iMac‌ Pro, or ‌iPad Pro‌.

Apple launched Back to School promotions in Europe, Asia, Mexico, and the Middle East in July and the new ‌iPad Air‌ exclusion may also apply in other countries that previously allowed free AirPods with the purchase of an ‌iPad Air‌.

Apple has not provided an exact date for when the new ‌iPad Air‌ models will become available for purchase, but they're expected to be available next month. Given that Apple specifically excluded the ‌iPad Air‌ from the Back to School sale but also extended it for two weeks, we could see the ‌iPad Air‌ become available before October 12.

Related Roundup: iPad Air
Buyer's Guide: iPad Air (Buy Now)
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Top Rated Comments

arvinsim Avatar
74 months ago

I have an iPad Pro 10.5 with gen 1 pencil and keyboard.

Someone, please, sell me on why I need a new iPad Air or iPad Pro.

I need a real push, cause how it feels right now this is a side step for me. (Trade in is $240, accessories not included.)

95% of my use is reading, 4% writing, 1% sidecar.
If your current hardware meets your needs, then don't buy anything new.

Get off the rampant consumerism bandwagon.
Score: 15 Votes (Like | Disagree)
JPSaltzman Avatar
74 months ago
Back to ... what?!
Score: 6 Votes (Like | Disagree)
CarlJ Avatar
74 months ago

Back to ... what?!
Just because they’re not going to sit in physical classrooms, doesn’t mean kids aren’t in school - they’re just doing it online from home in most places. Which makes a new iPad or Mac even more helpful.
Score: 4 Votes (Like | Disagree)
74 months ago

Honestly, I don't think the new Ipad pro should be purchased without an update to it.
If the price delta is small (after selling off AirPods or if you were going to purchase regardless), the Pro still has nice features including more RAM, double the base storage, better GPU, better sound and Promotion. Those 5 things right there are easily worth the $100 premium to me. This assumes you can get $100 for reselling AirPods, which shouldn't be hard at all.
Score: 3 Votes (Like | Disagree)
74 months ago
Pretty crappy move on Apple’s part, I was all ready the other night to purchase the new iPad Air with the back to school promotion for free AirPods, and would have still even with the £100 price hike. But to exclude the Air from it and not be able to preorder....meh.

And for anyone saying it’s too new to be included in the promotion, the iPad Pro’s wjust 3 months old when the back to school promo started but they still got included!

It’s almost like Apple uses “back to school” to offload old stock or high profit items.......!
Score: 1 Votes (Like | Disagree)
grantew1 Avatar
74 months ago

If your current hardware meets your needs, then don't buy anything new.

Get off the rampant consumerism bandwagon.
Someone actually gets it.
Score: 1 Votes (Like | Disagree)
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