Amazon's New 'Alexa for Apps' Feature Lets iPhone Users Ask Alexa to Launch Apps - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Amazon's New 'Alexa for Apps' Feature Lets iPhone Users Ask Alexa to Launch Apps

by

Amazon's Alexa assistant will soon be able to open Android and iOS apps using voice commands, thanks to a new feature called Alexa for Apps that Amazon is launching for app developers as of today.

alexamobileapps
With Alexa for Apps, iPhone and Android users can make requests using the Alexa app, Alexa built-in phones, or Alexa accessories like Echo Buds and interact directly with mobile apps similar to Siri or Google Assistant.

On iPhones and Android phones, Alexa would serve as an alternative to the voice assistants built into the smartphones by default, and Amazon envisions the feature being used for voice searches and activating app functionality.

For example, an iPhone user might ask Alexa to open Twitter and search for a specific hashtag. The skill will open up the Twitter app on the iPhone and then display a list of results that can be scrolled through rather than a voice response. Or, in TikTok, a user might ask Alexa to start a recording, which would then allow for hands-free video capture.


Alexa for Apps can be implemented into any app that can be opened with deep links, and Amazon says that the feature is being added to experiences for TikTok, Yellow Pages, Uber, Sonic, Zynga, Volley, and more.

According to Amazon, Alexa for Apps works in mobile apps with content that can be opened through deep links, and it can be utilized by adding Alexa for Apps to a custom skill, but developers will need to apply to the program to add the feature to their apps.

Amazon has several other Alexa-related announcements that it's sharing today as part of Alexa Live, a developer-focused Alexa event.

Tags: Alexa, Amazon

Top Rated Comments

Jimmy James Avatar
74 months ago

Alexa: I'd love to tell you how much better I am than Siri but I'm too busy sending your every word to Amazon.
Sums it up. Not worth using on basis of privacy.



Attachment Image
Score: 10 Votes (Like | Disagree)
74 months ago

“Alexa, why is Siri so crappy?!”
Alexa: I'd love to tell you how much better I am than Siri but I'm too busy sending your every word to Amazon.
Score: 9 Votes (Like | Disagree)
74 months ago

Beating Siri is a VERY low bar for Alexa... I look forward to a voice assistant on my iPhone that does what I ask it.
I look forward to improved Siri performance, but not to another way for my data to be scraped for free to enrich Jeff B.
Score: 6 Votes (Like | Disagree)
AZREOSpecialist Avatar
74 months ago
Not only is the usefulness of this "tech" questionable, the privacy one gives up to use this useless technology (that nobody asked for) is egregious. Not only that, but you are paying these companies to track, profile, and target you. Why on earth would anybody do that?

Wise up people!
Score: 4 Votes (Like | Disagree)
NickName99 Avatar
74 months ago
Why would anyone install this on their iPhone? The only company worse than Amazon at privacy is Facebook. Even Siri can open apps reliably, even in iOS 13.
Score: 4 Votes (Like | Disagree)
74 months ago
“Alexa, why is Siri so crappy?!”
Score: 4 Votes (Like | Disagree)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Remain 'Ready' to Launch

Sunday March 22, 2026 6:33 am PDT by
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models. In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
Related Apple News: World News | South Africa | Ipad | Politics | Buyers Guide