Apple Sets Purchase Limits on New iPad Pro, New MacBook Air, and iPhones
Apple this week set purchase limits on its newly updated iPad Pro and MacBook Air models, its entire range of iPhone models, and the Mac mini on its online store in the United States and Canada, Europe, Asia, and several other regions.
The new MacBook Air and the Mac mini are limited to five orders per customer, for example, while the new iPad Pro is limited to two 11-inch models and two 12.9-inch models per customer. There is also a limit of two iPhone 11 Pro, iPhone 11 Pro Max, iPhone 11, iPhone XR, iPhone 8, and iPhone 8 Plus models per customer.
Apple commonly places purchase limits on products in some Asian countries to combat the gray market, such as the AirPods Pro, but these expanded restrictions could be an effort to balance supply and demand amid the COVID-19 pandemic.
Update: This post has been updated to reflect that the purchase limits appear to be in place on select products worldwide, not just in Asian countries. While there is no fine print reflecting these limits on Apple's website outside of Asia, the quantity limits are in place during the checkout process.
Popular Stories
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2.
iPhone 17e features the same overall design as...
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters.
Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models.
In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
